HD Ratings: 3rd Degree Hot With Households

Wednesday’s 3^rd Degree won the 8.30 hour with household shoppers on Wednesday, when it averaged 7.5% of the key demographic against Nothing Trivial’s 5.0% and 7.2% for The Big Bang Theory and 4.7% for Cougar Town.

The current affairs hour also beat Nothing Trivial among adults 25-54 (4.4% vs 3.3%), 18-49 (4.0% vs 2.3%) and 18-39 (4.3% vs 1.5%).

It finished second to TV2’s HD comedies in these demos but after a slow start, has built itself into a competitive mid-week staple for TV3 that offers a clear alternative to TVNZ’s options.

It benefitted from having The Block NZ as a lead-in for a couple of months and that’s show’s successors — Family Secret (4.6% – 8.5%) and Prison Families (4.8% – 8.7%) – are proving competitive opposite TV One’s High Country Rescue re-run (4.5% – 6.1%) and The Life and Times of Temuera Morrison (4.9% – 7.0%).

Prison Families even almost out-rated TV2’s Mike & Molly among HHS: 9.0% vs 9.3%.

TV One’s 9.30 drama Scandal continues to languish on sub-par ratings (1.3% – 2.1%) against TV2’s Tabitha Takes Over (4.8% – 6.9%) and TV3’s Underbelly: Squizzy (2.8% – 3.9%).

TV2 dominated Tuesday with The Amazing Race (7.5% – 11.3%), The Mentalist (7.3% – 13.1%) and The Walking Dead (4.3% – 5.4%).

TV One’s The Incredible Mr Goodwin averaged 3.1% – 9.5% ahead of the season finale of Wild Planet: North America (4.3% – 7.2%) while TV3’s World’s Greatest … slipped to 2.1% – 3.1%.

But the latter’s lead-out, Hawaii Five-O, narrowly beat The Walking Dead among adults 25-54 (3.8% vs 3.7%) and was only a point behind with in the HHS and 18-49 demos.