HD Ratings: 666 Loses Numbers Game

666 Park Avenue has become the first HD casualty of the new season, with TV2 consigning the supernatural flop to late-night.

It will air 11pm-ish Sundays from February 10, with this week’s episode, the third, being the last to air 8.30 Friday (it and lead-in The Amazing Race are being replaced by Mr T’s World’s Craziest Fools and movies, starting with Eight Below).

Friday’s episode averaged a shockingly low 2.7% – 3.9% of the major demographics, opposite The Graham Norton Show’s 6.0% – 7.1% and Dallas’ 0.6% – 2.1%.

TVNZ’s HD ratings were made even more dismal by Prime out-rating or rivaling the broadcaster’s shows with American Idol (2.2% – 4.1%) and Beauty and the Beast (1.3% – 3.0%).

On Saturday night, TV3’s CSI combo bounced back, with the series finale of Miami averaging 4.3% – 6.6% against Pan Am’s 2.2% – 2.4%.

Ice Road Truckers was down (3.6% – 4.8%) but still out-rated HD rival First Crossings (1.0% – 3.1%).

TV3’s HD premiere of Despicable Me on Sunday largely won its slot, with a 6.4% – 9.6% average, but HD lead-out The Boat That Rocked (1.9% – 2.6%) sunk opposite TV2’s Step Brothers (6.2% – 7.4%) and TV One’s HD telemovie, The Reckoning (4.3% – 8.4%).

Monday’s Criminal Minds averaged 3.1% – 6.2% against Grey’s Anatomy’s 7.4% – 10.0% while the season finale of Private Practice mustered 5.4% – 8.9%.