HD Ratings: A Legend in Its Own Primetime
Will Smith was the biggest person of interest to viewers on Tuesday night.
TV2’s HD re-run of his eight-year-old sci-fi hit I Am Legend won the ratings in all the key demographics, averaging 5.5% – 7.9%.
It was most popular with TV2’s 18-39 target audience and household shoppers with kids; with all viewers 5+, it rated 4.3%.
Only in this demo, which isn’t as important to advertisers as 18-39, 18-49, 25-54 and HHS/k, did TV1’s line-up dominate.
For instance, Person of Interest, which is struggling on its new night, won the 5+ race with 6.2% but averaged only 2.6% – 4.6% of the key demos.
Lead-out Fat Tony & Co also floundered, with 1.9% – 3.0% of the major demos compared to 3.2% of 5+.
But at least the Underbelly spin-off did improve on its woeful premiere the previous week.
TV3’s movie re-run, Sahara, averaged 4.2% – 4.9% on the back of The Block: Glasshouse’s 3.5% – 4.7%, which finished third after TV2’s Shortland Street (10.1% – 11.1%) and TV1’s MasterChef Australia (4.6% – 5.6%).