HD Ratings: Arrow Hits Bullseye

TV2 was on the mark with Monday’s premiere of superhero thriller Arrow.

Thanks to savvy scheduling, delaying Arrow’s NZ premiere by seven months doesn’t appear to have dented its appeal

On the back of top ratings for the hour-long Shortland Street and My Kitchen Rules, it averaged 9.1% – 14.8% of the key demographics, which was a sharp result for post-9pm.

The test will be if Arrow can hold this viewership when it settles into its weekly 9.30 Wednesday slot.

But if the ratings do stay true, then the network may rue not holding Arrow until 8.30 Thursdays, as the replacement for Once Upon a Time, in a slot that’s traditionally been for fantasy fare.

Arrow capped a top night for TV2, with Shortland Street’s second, hour-long “winter episode” averaging 17.8% – 25.4%.

But TV One took a hit, with Criminal Minds averaging a sub-par 3.8% – 7.3% and lead-out The Following, 2.2% – 3.9%.

Both were beaten by TV3’s re-run of Jumper in most of the key demos (4.5% – 5.6%) while its lead-in, The X Factor NZ, faltered on 6.8% – 8.5%, a new season low.

Sunday’s edition drew 11.3% – 14.0% to help TV3 win the night, although TV2’s HD re-run of The Dark Knight averaged 6.2% – 9.2% to dominate post-8.30 viewing (it was beaten only by Packed to the Rafters in the 25-54 demo).

MasterChef NZ averaged a competitive 8.1% – 12.0% against X Factor and Mike & Molly bounced back from previous weeks’ lows with 6.6% – 9.2%.

On Saturday, TV3’s CSI combo won its two-hour block in the key demos while TV2’s Ant & Dec’s Saturday Night Takeaway slipped back to 3.7% – 5.3% opposite MasterChef MasterClass’ 3.5% – 5.9% and Saving Gen-Y’s 2.2% – 3.5%.

Friday night belonged to TV2’s Shortland Street (14.6% – 23.7%) and The Voice (9.5% – 15.8%) while The Graham Norton Show averaged 5.3% – 6.7% and Ben & Steve: World Famous In …, 3.8% – 4.6%.

On Thursday, Once Upon a Time (6.6% – 9.2%) regained the upper hand over Bones (5.1% -8.0%).

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One Response to “HD Ratings: Arrow Hits Bullseye”

  1. I see that the last episode of season one is being shown in the US tonight. I watched the pilot and wasn’t too interested in it but will watch episode two over the weekend.

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