HD Ratings: Arrow Makes Johnsons Quiver But Not Miranda

Arrow’s first 8.30 Thursday outing didn’t deliver on expectations.

The superhero drama had been a star performer at 9.30 Wednesday but, ironically, started to decline in popularity as soon as TV2 announced its peak-hour promotion.

Its Thursday debut averaged 6.8% – 13.9% of the major demographics, compared to 6.6% – 11.8% for its final 9.30 Wednesday broadcast only 24 hours earlier.

It flew higher in all the key demos, particularly among household shoppers, but was well shy of what it averaged in its first two months on air and was largely beaten by a Miranda repeat on TV One.

However, Arrow drew 2-3 times the viewership of HD rival, The Almighty Johnsons, which sunk to 2.2% – 3.9% for its second week (it screened on the eve of cast member Shane Cortese’s defence of the costly public funding of low-rating Kiwi drama in the NZ Herald).

Arrow had the advantage of a much stronger lead-in from Code:1 (9.3% – 14.3%) than what House Rules (4.0% – 7.3%) could provide TAJ.

House Rules was stronger on Wednesday, when it rated 4.9% – 9.7% against HD sitcoms Two and Half Men (11.7% – 19.0%) and The Neighbors (6.7% – 12.7%).

Indeed, its ratings lifted sharply in the second half opposite The Neighbors, which has turned into TV2’s Wednesday weak link.

The ETs-in-suburbia comedy largely won its half-hour but is underperforming compared to lead-outs The Big Bang Theory (9.2% – 15.0%) and 2 Broke Girls (9.1% – 15.2%).

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