HD Ratings: Bad News for Three

1 News and Seven Sharp hammered their rivals in the core commercial demographics on Monday night.

The former averaged 9.6% of 25-54 year-olds and 7.2% of 18-49s vs just 2.7%/1.5% for Three’s Newshub Live at 6pm.

Similarly, Seven Sharp (5.6%/4.0%) dwarfed The Project’s 2.0%/1.2%.

As a result, TVNZ 1’s Fair Go (4.3%/3.0%) and The Check Up (3.6%/2.6%) won the 7.30 hour while TVNZ 2’s Celebrity Treasure Island (2.7%/2.0%) fought it out for second place with Three’s The Block NZ: Redemption (3.3%/2.0%).

But Three largely owned the rest of the night with The Rookie (2.3%/1.4%) and Special Victims Unit (1.8%/1.3%).

TVNZ 2’s Renters, which overlapped Block and Rookie, was competitive (2.7%/1.8%) while its lead-out, Australian Survivor, (1.0%/0.8%) was more popular than TVNZ 1’s 20/20 (0.6%/0.3%) — which suffered a weak lead-in from My Life is Murder (2.0%/1.8%).

TVNZ 2 also launched The Walking Dead’s last gasp (0.2%/0.1%), which was buried by 1 News Tonight (0.9%/0.7%) and Newshub Late (1.0%/0.8%).

Prime’s 9.30 HBO drama, Winning Time: The Rise of the Lakers, and Whakaata Māori’s Hedy Lamarr documentary, Bombshell, each averaged 0.2% of the key demos.

TVNZ 1 won the night with peak demo shares of around 32% while Three was second with 18.3% of 25-54s and 15% of 18-49s.

Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.

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5 Responses to “HD Ratings: Bad News for Three”

  1. Apparently there was a meeting yesterday with the staff from Three. I wonder how it went? Hope it’s not bad news. Some people were joking on Twitter about CNN taking over, those people on Twitter are so funny ?

  2. Actually Trevor it could be true as CNN is owned by Warner Bros. Discovery who own Three.

  3. I know that but I’m sure they were joking on Twitter but they could though join NewsHub and CNN together. I wonder what they would call it ?

  4. Media reports have the axing of the 4.30 bulletin is being considered. As well as cutting back weekend news presenters. Looking like Disco is starting to sharpen the axe.

  5. Yes, I see that. It’s interesting times that we live in. It could end up being right about CNN ?

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