HD Ratings: Bake Off Can’t Match MAFS NZ

Ana Djokovic, who exited last week’s Great Kiwi Bake Off: “I wish I was able to stay in the competition longer, but the caramel disaster of 2018 sent me packing.”

Despite same-week repeats and rampant publicity, TVNZ 2’s Great Kiwi Bake Off was pip(p)ed in the ratings on Tuesday by Three’s Married at First Sight NZ.

The cooking show easily out-rated TVNZ 1’s Shop Well for Less but was no match for the matchmaker hit.

MAFS NZ topped all the core commercial demographics, with a 25-54 average of 7.1% (vs 5.6% for GKBO) and an 18-49 average of 5.5% (vs 4.6%).

GKBO won only the first quarter hour in the key age demos because of spillover from the time slot-winning Shortland Street.

The popularity of MAFS helped the return of NCIS: Los Angeles to win the 9.00 hour among households shoppers with kids but it narrowly lost to 2’s Australian Survivor in the other core demos.

But NCIS: LA still helped to boost Three’s Tuesday ratings after several sub-par weeks with The Good Sh*t.

The previous week the latter averaged 2.9% of 25-54s (vs NCIS: LA’s 3.2%), and 2.2% of 18-49 (vs 2.5%).

Australian Survivor, on the other hand, declined week on week in the 25-54 demo, from 3.6% to 3.4%, while the 18-49 average was steady on 2.6%. But among HHS/k, it shed nearly a point whereas 18-39 viewership improved from 2.1% to 2.3%.

TVNZ 1’s 8.30 premiere of Bad Habits: Holy Orders didn’t have a prayer, averaging only 2.3% of 25-54s (vs 3.2% the previous week for Rich House Poor House) and 2.0% of 18-49s (vs 2.9%).

But lead-out 20/20 helped TVNZ 1 to recover by winning its hour in the 25-54 and 18-49 demos.

TVNZ 2 won the night in three of the core demos  but Three had a big lead among household shoppers with kids.