HD Ratings: Bleak Outlook for Summers

TV1’s new premium drama series Indian Summers could soon be relegated to a later slot.

The premiere’s ratings were lukewarm and Sunday’s second episode was a disaster, averaging only 1.2% – 3.1% of the commercial demographics.

If this continues, don’t be surprised if most of the 10-part series inherits the 9.30 slot that Our Girl will vacate on Sunday.

TV3’s flagship drama, Westside, also hit a season low in its third week on air, averaging 4.7% – 6.0% off the back of Dancing With the Stars’ 6.0% – 8.4%.

Two weeks earlier, its premiere rated 7.8% – 8.7% — but then the competition wasn’t as tough as TV2’s network premiere of The Hangover Part III (6.3% – 7.7%).

The movie won the 8.30-10.30 zone outright but TV3’s Rush (2.5% – 3.4%) fared better than its other 9.30 rival, Our Girl (0.7% – 3.1%).

The networks’ fortunes at 7.00 were mixed, with TV1’s Sunday dominating in the 25-54 race, TV3’s DWTS winning the 18-49 vote and TV2’s The Smurfs 2 being tops in the 18-39 and household shoppers-with-kids demos.

But there was no doubting the night’s big winner, TV2, which scooped three of the four key demos:

TV2’s Saturday movies again proved unbeatable but TV2 will be pleased how Motive is shaping up in its new slot, where the crime drama averaged 2.6% – 4.4% ahead of SVU’s 1.4% – 2.5% to out-rate TV1’s Coronation Street and Puberty Blues.

Motive is especially popular with women aged 18-49 (4.0%) and 25-54 (5.9%), winning the 8.30 hour in both demos.

The return of 7 Days (5.7% – 8.5%) and Fail Army 5.8% – 6.5%) cemented TV3’s 9.30 Friday ratings, although the latter was overtaken by the end of TV2’s movie Faster (5.3% – 10.0%), which won its slot in the HHS/k stakes.

TV2’s evening line-up was also strong, with re-runs of Mom and The Big Bang Theory out-rating TV3’s Lip Sync Battle and TV1’s Location Location Location but TV3’s The Graham Norton Show was competitive with Faster and won the hour in the 25-54 race.