HD Ratings: Bleak Outlook for Summers

TV1’s new premium drama series Indian Summers could soon be relegated to a later slot.

The premiere’s ratings were lukewarm and Sunday’s second episode was a disaster, averaging only 1.2% – 3.1% of the commercial demographics.

If this continues, don’t be surprised if most of the 10-part series inherits the 9.30 slot that Our Girl will vacate on Sunday.

TV3’s flagship drama, Westside, also hit a season low in its third week on air, averaging 4.7% – 6.0% off the back of Dancing With the Stars’ 6.0% – 8.4%.

Two weeks earlier, its premiere rated 7.8% – 8.7% — but then the competition wasn’t as tough as TV2’s network premiere of The Hangover Part III (6.3% – 7.7%).

The movie won the 8.30-10.30 zone outright but TV3’s Rush (2.5% – 3.4%) fared better than its other 9.30 rival, Our Girl (0.7% – 3.1%).

The networks’ fortunes at 7.00 were mixed, with TV1’s Sunday dominating in the 25-54 race, TV3’s DWTS winning the 18-49 vote and TV2’s The Smurfs 2 being tops in the 18-39 and household shoppers-with-kids demos.

But there was no doubting the night’s big winner, TV2, which scooped three of the four key demos:

TV2’s Saturday movies again proved unbeatable but TV2 will be pleased how Motive is shaping up in its new slot, where the crime drama averaged 2.6% – 4.4% ahead of SVU’s 1.4% – 2.5% to out-rate TV1’s Coronation Street and Puberty Blues.

Motive is especially popular with women aged 18-49 (4.0%) and 25-54 (5.9%), winning the 8.30 hour in both demos.

The return of 7 Days (5.7% – 8.5%) and Fail Army 5.8% – 6.5%) cemented TV3’s 9.30 Friday ratings, although the latter was overtaken by the end of TV2’s movie Faster (5.3% – 10.0%), which won its slot in the HHS/k stakes.

TV2’s evening line-up was also strong, with re-runs of Mom and The Big Bang Theory out-rating TV3’s Lip Sync Battle and TV1’s Location Location Location but TV3’s The Graham Norton Show was competitive with Faster and won the hour in the 25-54 race.

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2 Responses to “HD Ratings: Bleak Outlook for Summers”

  1. What was TV One thinking, launching Indian Summers opposite Westside? A drama of this quality deserved a less competitive slot. I do hope IS remains in primetime as we are lacking quality primetime drama on free to air TV.

  2. Actually, Leo, I think the fault lies less with TV1’s scheduling of Indian Summers than the network having long ago sacrificed its flagship status for lower common denominator programming. Viewers are more likely to switch to SoHo or even UKTV for quality British drama than TV1. Other than Sunday, the rest of its drama schedule is rife with American trifles that couldn’t be more at odds with the brilliance of Indian Summers.

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