HD Ratings: Bogans in Excess

Upper Middle Bogan rated at the upper end of expectations when it bowed on Thursday.

The Australian comedy starring Robyn Malcolm averaged 6.9% – 8.6% of the major demographics and 8.1% of the country.

It largely won its 8.30 slot except among household shoppers with kids, with more of this group tuning into TV2’s Resurrection (6.0% – 8.8%).

However, in the other key demos, the drama couldn’t rate above 6.5%, a steep decline from its historically high debut last month.

Bogan was also far more popular than Malcolm’s previous comedy in the same slot, Agent Anna, which ended its second season on only 2.3% – 3.9%.

Both Bogan and Resurrection faced competition from TV3’s miniseries premiere, INXS: Never Tear Us Apart.

It averaged 4.8% – 7.0% of the key demos over two hours and 4.7% of the country.

The first hour was competitive with Bogan and Resurrection while the second largely out-rated 20/20 on TV2 and The Kumars and Late Night Big Breakfast on TV One.

The Kumars’ premiere averaged only 1.4% – 3.5% and was most popular with the network’s target 25-54 audience.

TV2 dominated the early evening with Shortland Street (15.1% – 21.9%), Police Ten-7 (12.7% – 18.3%) and Code: 1 (8.9% – 12.2%).

Thursday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 6.1 rating/20.2 share; TV2, 7.9 rating/26.1 share; TV3, 5.7 rating/19.0 share
  • A18-39: TV One, 5.2 rating/17.6 share; TV2, 8.2 rating/27.7 share; TV3, 5.0 rating/16.8 share
  • A25-54: TV One, 7.7 rating/23.3 share; TV2, 8.0 rating/24.4 share; TV3, 6.8 rating/20.6 share
  • HHS/k: TV One, 7.7 rating/20.9 share; TV2, 11.2 rating/30.5 share; TV3, 7.7 rating/21.0 share.

TV2 ruled Wednesday with Shortland Street (15.6% – 22.2%), My Kitchen Rules (16.6% – 20.4%), The Big Bang Theory (12.0% – 15.2%), Brooklyn Nine-Nine (7.5% – 8.8%) and Surviving Jack (4.4% – 5.4%).

At 9.30, TV One’s Nashville limped on with 1.4% – 3.9% off the back of Britain’s Biggest Hoarders’ 2.7% – 5.6% and against TV3’s Stacey Dooley Investigates (3.0% – 4.4%).

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