HD Ratings: Bravo Beats the Big Guys

HD diehards will struggle to believe it and network executives will be shocked but on Wednesday night a reality series on SD channel Bravo won the 9.30 hour in the core commercial demographics.

9-1-1 Crisis Center averaged 1.5% and 1.2% of 25-54 year-olds to beat TVNZ 1’s Coronation Street (0.9%), TVNZ 2’s Guessable (0.5%) and Three’s This Time Next Year [Australia] (0.7%).

It also topped Eden’s Al Murray’s Great British Pub Quiz (0.1%), Prime’s Nightmare Tenants Slum Landlords (0.2%), Duke’s Jaws (0.4%) and Whakaata Māori’s Non-Stop (0.4%).

In the 18-49 demo, 9-1-1 averaged 1.1% and 1.0%, Coronation Street 0.8%, Guessable 0.4% and This Time Next Year 0.4%, Pub Quiz 0.0%, Nightmare Tenants 0.1%, and Jaws and Non-Stop 0.3%.

Otherwise, TVNZ 1’s Give Us a Clue and Three’s The Block NZ: Redemption level-pegged on 2.9% of 25-54s vs 2.3% for TVNZ 2’s MasterChef Australia.

TVNZ 2’s Taskmaster won the 8.30 hour with 2.6% vs 1.6% for TVNZ 1’s Location Location Location and 1.7% for Three’s Sort Your Life Out NZ.

In the 18-49 demo, Clue and Location narrowly beat Block and Sort.

TVNZ 1 dominated the evening ratings with The Chase, 1 News at 6pm and Seven Sharp.

It won the night with the biggest key demo shares; TVNZ 2 led Three in the 18-49 race but their positions were reversed in the 25-54 stakes.

Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.

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2 Responses to “HD Ratings: Bravo Beats the Big Guys”

  1. It’s been said before and it’s always that truism – Content is King. It doesn’t matter if it’s in HD or 5.1 or 4K etc etc the actual content will trump the way it’s delivered. Looking at what 9-1-1 Crisis Center was up against says everything. It’s why 95% of the addressable 25-54’s (yes the sum of all the listed ratings is less than 5%) are watching something else.

  2. And those that are diehards like me don’t watch broadcast TV in the first place! Nor do we watch reality TV 99% of the time! So there’s that!

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