HD Ratings: Bridge Sinks to Season Low

TVNZ 1’s One Lane Bridge hit a season low on Sunday, when it averaged fewer than 2% of the core commercial demographics.

It drew just 1.8% of 25-54 year-olds, the network’s target audience, and 1.3% of 18-49s, to finish third behind the movies on TVNZ 2 and Three.

The Bourne Ultimatum averaged 2.6% / 1.7% of these demos vs 2.8% / 2.1% for Three’s free-to-air premiere of Equalizer 2.

The latter benefitted from a bigger lead-in, with The Block NZ averaging 5.7% / 4.3% compared to MasterChef Australia’s 4.6% / 3.2%.

The first hour of The Block lost to TVNZ 1’s Hyundai Country Calendar (10.8% / 8.1%) and the opening half-hour of Sunday (6.2% / 4.6%).

The popularity of these shows, on the back of huge ratings for 1 News at Six (13.1% / 9.4%), highlighted the weakness of One Lane Bridge’s viewership.

It opened with 2.2% of 25-54s — Sunday closed with 5.2% — and was down to 1.6% by the end of the hour.

While lead-out The Panthers is one of TVNZ OnDemand’s most streamed series, its overnight ratings remain dismal: 1.0% of 25-54s and 0.6% of 18-49s.

TVNZ 1 won the night with easily the biggest shares of the key demos while Three was well ahead of TVNZ 2.

TVNZ 1’s Saturday night dramas Anne Boleyn and It’s a Sin also rated woefully — the former averaged 0.5% of 25-54s, the latter 0.3% — on the back of a 2.1% lead-in from Bradley Walsh’s Late Night Guest List, a last-minute addition to the schedule to try to arrest audience decline.

Three dominated most of primetime with movies ET: The Extra-Terrestrial and Blockers., which helped it to win the night’s biggest share of 18-49s.

On Friday, TVNZ 1 dominated until 8.30, when TVNZ 2’s Have You Been Paying Attention? seesawed with Three’s Ocean’s Thirteen while 2’s 8 Out of 10 Cats Does Countdown won the 9.30 hour.

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One Response to “HD Ratings: Bridge Sinks to Season Low”

  1. Since the Olympics – and with people stuck in lockdown – TVNZ’s lineup has been woeful. Yet internet traffic is through the roof (thank you Fortnite). Expensive local drama (the local to which TVNZ is pinning its point of differentiation) fails. Massive rethink in programming required – either new content straight to broadcast (rather than OnDemand) or old rerun movies (40 y/old ET!?) which pull audiences.

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