HD Ratings: Can 24’s Numbers Improve?

It’s hard to know which will be more nerve-wracking: tonight’s episode of 24: Legacy for fans or tomorrow morning’s ratings for TVNZ 2 programmers?

The overnight ratings for last week’s premiere were not as thrilling as the action, averaging only 3.8% of 25-54 years-olds and 3.0% of TVNZ 2’s target 18-49 audience.

That equated to respective channel shares of 15.4% and 13.9%, which were enough to out-rate TVNZ 1’s The Secret Life of Brothers and Sisters but not Three’s Married at First Sight Australia in a head-to-head showdown.

The good news for the network is the 18-49 viewership climbed over the hour, from 2.9% – 3.3% while the 25-54 viewership was steady.

Moreover, the reboot was a hit with 18-39 year-olds, averaging a 3.2 rating and 16.9 share to win its slot, and household shoppers with kids, scoring a 7.7 rating/27.7 share.

While on-demand and consolidated viewing could help to boost tonight’s ratings (in the US, they hiked viewership by a third), lead-out Lethal Weapon appears to be firing blanks.

Last week’s mid-season premiere bombed in all three core age demos, averaging 2.6% of 25-54s, 1.9% of 18-49s and 1.8% of 18-39s.

TVNZ 2 had banked on a strong lead-in from 24 restoring some of Lethal Weapon’s original popularity but clearly it’s the kind of show that quickly burns out in this market.

It was beaten by not only TVNZ 1’s documentary Are Health Tests a Really Good Idea? but also Three’s re-run of Bodyshockers.

However, TVNZ 2 dominated earlier, with Shortland Street and My Kitchen Rules winning their slots.

As a result, the night was closely contested, with TVNZ 1 narrowly winning the 25-54 and 18-49 races but TVNZ 2 dominating the 18-39 and HHS/k stakes.

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