HD Ratings: Clue Has Clout

Despite terrible reviews, TVNZ 1’s Give Us a Clue topped the 25-54 ratings last night and split the 18-49 audience.

It averaged 4.6% of the network’s target demographic, to beat both TVNZ 2’s MasterChef Australia (4.0%) and Three’s The Block NZ (3.6%).

In the 18-49 race, Clue and Block each averaged 3.1%, and MasterChef 2.8%.

Clue’s ratings were solid rather than fantastic but the viewership in each demo held from start to finish, which is a plus for any programme — especially one that earned advance reviews like Stuff’s: “You’ll be left wondering what on earth the state broadcaster was thinking in commissioning this chaotic muddle … a forgettable farrago of a format best left in the past.”

Clue also kept much of its lead-in from Seven Sharp — which is more than can be said for lead-out Love It or List It.

The property show averaged just 2.5% of 25-54s and 1.7% of 18-49s against TVNZ 2’s time slot-winning Taskmaster NZ (3.6% / 3.2%) and Three’s LA’s Finest (1.7% / 1.4%).

TVNZ 2 also won the 9.30 hour in the core commercial demos, with Would I Lie to You? averaging 1.8% / 1.5% vs 1.5% / 0.8% for TVNZ 1’s Coronation Street and 1.2% / 0.7% for Three’s Hawaii Five-O.

Earlier, Seven Sharp beat TVNZ 2’s Shortland Street in the 25-54 demo but the latter carried 18-49s.

TVNZ 1 comfortably won the night’s biggest key demo shares while TVNZ 2 was a couple of points ahead of Three.