HD Ratings: Crime Pays for TV1

The return of Criminal Minds helped TV1 to win the 8.30 hour on Monday in all the core commercial demographics except household shoppers with kids, who opted for TV2’s re-run of Magic Mike.

The 11-year-old crime drama averaged 4.0% – 7.1% of the key demos and was most popular with TV1’s target 25-54 audience, with which it scored a 21.4% share.

Lead-out Castle (3.0% – 4.6%) also rated well enough to win the 9.30 hour in the same core demos.

TV1 dominated 25-54 viewing over the entire night, winning every hour except one between 5.30 and midnight, and improved its share of this demo to a four-week high.

But TV2 finished behind TV3 overall in the 18-49 and 25-54 races, with TV3’s House Rules dominating at 7.30 and its movie seesawing with Magic Mike.

TV2’s Grandfather took a big hit in its second week, down from the premiere’s 8.8% – 9.7% of the core demos to only 3.0% – 6.1% off the back of The Middle’s 3.8% – 6.4%.

With TV usage levels 10% lower than the previous Monday, both sitcoms suffered from a weaker-rating Shortland Street: 6.4% – 10.8%.

TV1’s success — it posted  21%-plus shares across the board — continued on from Sunday, when its premiere of Blindspot won the 8.30 hour in all the top demos (4.9% – 6.2%).

It also had a strong lead-in, with David Attenborough’s Great Barrier Reef (4.1% – 5.0%) out-rating TV2’s network movie premiere of Frozen (3.3% – 6.2%) in each core demo except HHS/k.

But TV3’s House Rules (4.2% – 6.3%) overshadowed both, although its re-run of X-Men: First Class struggled against Blindspot, as did TV2’s Salt.

TV1 won the night in three of the key demos while TV3 beat TV2 in each of them.

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