HD Ratings: Die Hard Bulletproof

Thirty years after its release, Die Hard still tops the ratings.

Three’s Bruce Willis perennial won its time slot on Wednesday in all the core commercial demographics, with averages of 3.0% – 4.9%.

It averaged 4.1% of 25-54s compared to 2.7% for 800 Words, 0.9% for Coronation Street and 3.9% for Australian Survivor.

Until then, TVNZ 2 dominated, with Shortland Street, Young Sheldon and Will & Grace winning their slots.

But W&G’s weakness continued to undermine the line-up, averaging only 4.6% of 25-54s (vs 5.3% for its lead-in) and 4.0% of 18-49s (vs 4.7%).

The previous week at the same time, The Big Bang Theory averaged 5.9% and 4.3% of these demos respectively.

W&G also lost to House Rules among household shoppers with kids, averaging 5.3% vs 7.1% for TBBT a week earlier.

The rival news hours were split, with 1 News winning the 25-54 and 18-49 demos and Newshub Live the 18-39 and HHS/k demos, which mirrored the seesawing battle between Seven Sharp and The Project.

But it was Three and TVNZ 2 which split the 25-54 viewership for the night; TVNZ 2 was tops with 18-49s and 18-39s while Three commanded the biggest share of HHS/k.

Movies have served Three well for most of the past week. Its premiere of Hidden Figures on Sunday was competitive with or out-rated 2’s GI Joe: Retaliation as was The Karate Kid on Saturday.

But the biggest surprise was Thursday’s re-run of Commando, with the 33-year-old movie winning its slot in all the key demos with averages of 2.4% – 3.8%.

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