HD Ratings: Diehards Dominate Sunday

Sunday night’s network movie premieres of Goosebumps and Grimsby fell flat against the umpteenth re-runs of The Lord of The Rings: The Two Towers and Die Hard 4.0.

The kidult monster romp averaged 2.8% of TVNZ 2’s target audience, 18-49 year-olds, compared to Towers’ 3.7% on TVNZ 1 and House Rules’ 4.3% on Three.

Spy spoof Grimsby fared worse, averaging 2.1% against Die Hard 4.0’s 3.3%.

Die Hard and Towers seesawed in the overnight ratings, with the latter dominating from 9.00

In the 25-54 stakes, the demographic that both TVNZ 1 and Three covet most, Towers averaged 4.7%, Die Hard 4.1% and Grimsby 2.2%.

Die Hard was helped by House Rules delivering it 5.4% of this demo, which was neck-and-neck with Towers from 8.15-8.30.

Towers and the top-rating 1 News helped TVNZ to win the night in most of the key demos, with Three second and TVNZ 2 third (even in the 18-49 race).

Only among household shoppers with kids could TVNZ 2 pip TVNZ 1, with a 24.8% channel share versus 24.3% (compared with 30.8% and 26.5% respectively the previous Sunday).

TVNZ 2 averaged a 30.8% share of HHS/k from January 7-13, compared to TVNZ 1’s 18.7% and Three’s 17.7%.

Over the same period, TVNZ 1’s channel share of 25-54s was 24%, TVNZ 2’s 20% and Three’s 18.9%.

TVNZ won four nights in this demo, TVNZ 2 was tops on Tuesday and Saturday, and Three on Friday.