HD Ratings: DWTS Loses Monday to MKR

Dancing With the Stars may be the all-star anchor of Three’s Monday line-up but it’s Lost & Found and Inside Crime that are stealing the limelight.

Last Monday’s DWTS lost to time-slot rival My Kitchen Rules in all the core commercial demographics, averaging 6.2% of Three’s target audience, 25-54 year-olds, versus MKR’s 7.7%.

But lead-outs L&F and Inside Crime won their slots in all the key demos and helped Three to win the night with 25-54s.

The former averaged 6.7% of 25-54s compared to American Housewife’s 4.1%, Life in Pieces’ 3.0% and Criminal Minds’ 2.8%; Inside Crime averaged 3.6% vs Grey’s Anatomy’s 1.4% and Lucifer’s 2.0%.

Last Monday’s loss was a season first for DWTS; the previous Monday it won the 25-54 vote with an 8.9 rating and 29.6% audience share. (Both L&F and Inside Crime improved on the previous week’ 25-54 ratings.)

But Sunday’s edition wiped out Survivor NZ: Thailand in the 25-54 and 18-49 demos, averaging 7.5% and 6.4% respectively, which was about a point up on its rival in each age group.

However, Survivor was more popular with 18-39s (5.2% vs 4.1%) and household shoppers with kids (6.9% vs 5.9%).

But neither DWTS nor Survivor could beat Hyundai Country Calendar in their opening half-hours, with the warhorse benefitting from a bumper 1 News lead-in because of its Royal Wedding coverage.

Sunday also out-rated Survivor in the 25-54 demo from 7.30-8.00 while Coast NZ and TVNZ 1’s Doctor Death doco were competitive with the Sunday blockbusters, finishing behind TVNZ 2’s Captain America: Civil War but ahead of Three’s Spectre.

The Marvel sequel trounced the 007 adventure across the board, averaging 3.7% of 25-54s (vs 2.8%) and 3.1% of 18-49s (vs 1.7%).

On Friday, Three dominated the 25-54 and 18-49 stakes, with The Graham Norton Show, 7 Days and Funny Girls helping it to easily win the night in all the core commercial demos.

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