HD Ratings: Friday Nights Light Up for TVNZ 1

TVNZ 1 has a solid lock on Friday nights after TVNZ 2’s new-look line-up flopped.

The network swept the night in the 5+, 25-54 and 18-49 demographics with 1 News, Seven Sharp, The Repair Shop, My Life is Murder, Coronation Street and Episodes all winning their slots.

And it topped the 18-39 and household demos from 7.30-10.30. Only at 7.00, when Three’s The Project out-rated Seven Sharp, did these demos lose ground.

Both The Project and Seven Sharp crushed TVNZ 2’s relaunch of Fear Factor ahead of the double-billing of an 8 Out of 10 Cats Does Countdown repeat and the premiere of its parent show, 8 Out of 10 Cats.

It was bizarre programming that delivered TVNZ 2 some of its lowest Friday night ratings ever.

Fear Factor averaged 1.2% – 2.4% of the core commercial demos, and the Cats duo 1.2% – 2.8%.

Three’s obscure network movie premiere, Level Up, also struggled, with 1.0% – 2.4% averages.

As it did in the UK, The Repair Shop has proved a big hit, averaging 10.0% of 5+ and 5.4% of TVNZ 1’s target 25-54 demo.

New Lucy Lawless stablemate My Life is Murder is another triumph, averaging 7.9% of 5+ and 4.9% of 25-54.

Shifting Jamie: Keep Cooking and Carry On to 7.00 Saturdays also has paid off for TVNZ 1, with the weekend’s debut winning its slot across the board.

Three’s network movie premiere of Captain Underpants tanked in all the key demos except households shoppers while TVNZ 2’s Doctor Dolittle was competitive in the other core demos except 18-49, who opted for TVNZ 1’s Britain’s Got Talent.

However, TVNZ 2 recaptured them with its repeat of time-slot winning Hitch.

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6 Responses to “HD Ratings: Friday Nights Light Up for TVNZ 1”

  1. I had a feeling not many people would watch the severely delayed broadcast of Fear Factor. How is it that newer MTV programming generally is not picked up for MTV here in NZ, including scripted programming?

  2. It can depend on who the production company or distributor is, Chris. Fear Factor is from the Endemol stable (Lego Masters) but MTV distributes it worldwide, including presumably in this market. However, as TVNZ 2 aired the original Fear Factor, it may have had first option on the reboot. Or it may be that Fear Factor is more valuable to MTV as an asset it can sell to broadcasters rather than using for its own channels. I was surprised to see TVNZ 2 pick up a dated series like Fear Factor but clearly it’s just plugging a hole until Shortland Street goes back to five nights a week. I’d have thought recent re-runs of The Simpsons would have been a better bet on a Friday evening given how well first-run eps performed at 7.30.

  3. Fear Factor should of been aired on TVNZ Duke or an OnDemand exclusive. Beggars belief such a dated programme was allowed to air on TVNZ 2. TVNZ Duke is in need of fresh content and Fear Factor could of helped that issue.

  4. I like 8 out of 10 Cats Does Countdown, but it’s bewildering to me that TVNZ 2 is now viewing it as the solution to all of its holes across the week. Perhaps it did well during lockdown as people sought light relief, but it feels like UKTV fodder (and again, I like the show) rather than prime-time on TVNZ2, especially given the episodes are a couple of years behind. You’d think something like The Simpsons or a family movie might have done better in that slot. Are we expecting TVNZ 2 might ring some changes before Friday?

  5. Correct on all counts, Leo.

  6. Couldn’t agree more, Clint. 8/10 has become another Big Bang Theory band-aid. TVNZ 2 usually is quick to overhaul nights as bad as Friday’s but it will probably give the line-up another week to bed in before responding.

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