HD Ratings: Harry Sinks While Modern Family Surges

TV3’s acclaimed crime drama Harry ended its six-week run on Wednesday with barely half the viewership of its premiere.

The final episode averaged 2.8% – 3.7% of the key demographics, which was up slightly on the previous week but no match for the first episode’s 4.1% – 7.1%.

Since then, the Oscar Kightley drama’s 25-54 audience has eroded from 7.1% to 3.7% and the other demo that TV3 targets, 18-49, from 6.0% – 3.2%.

Harry’s fortunes weren’t helped by inconsistent ratings for its lead-in, 3rd Degree, which improved on Wednesday to average 3.8% – 5.5%, or TV2 launching Arrow opposite it.

The comic book adaptation has rated extraordinarily well, with this week’s episode averaging 8.3% – 11.0% on the back of an adults-only Two and a Half Men (9.8% – 13.9%).

The 7.30 episode of Men averaged a similar rating but lead-out The Neighbors was well down on last week’s premiere: 8.9% – 11.7% vs 11.6% – 15.2%.

The Big Bang Theory was the most popular of the Wednesday sitcoms, with 11.5% – 13.0%.

TV3’s own flagship comedy, Modern Family, is rating stronger than ever, with Tuesday’s episode averaging 7.0% – 11.9% against a BBT re-run (8.1% – 11.1%).

Not only were the ratings unusually close but, for the first time, Modern Family won the household shopper demo.

Modern Family stablemate Go On averaged 4.5% – 7.6% against the second BBT re-run (9.3% – 11.9%).

TV3 also made gains at 8.30, when NCIS (7.5% – 9.2%) out-rated the struggling Go Girls (6.9% – 9.8%) in all key demos except HHS.

An hour later, NCIS: LA (4.4% – 7.9%) beat Revenge (5.2% – 7.7%) in the 25-54 and HHS demos.

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