HD Ratings: Holey Moley! Three’s Thursday Troubles

Three’s new-look light-ent block on Thursdays is suffering a dose of reality opposite TVNZ 2’s law-and-order line-up.

The news is bad for the network on the eve of launching 2nd Chance Charlie this Thursday, although the strategy could turn around Three’s 9.30 ratings.

Anchoring the night at 7.30 with the US version of Holey Moley is driving viewers away, with the show averaging just 1.9% of Three’s core commercial demographic, 25-54 year-olds, and 1.5% of 18-49s.

Compare these to the 25-54 averages of Police Ten 7 (4.7%) and Motorway Patrol (4.3%), both of which won their slots, and 3.7% for TVNZ 1’s Grand Designs UK.

At 8.30, 7 Days averaged 3.0% vs 3.9% for Renters and 3.8% for the first half of TVNZ 1’s Amazing Hotels: LIfe Beyond the Lobby.

The 25-54 viewership 7 Days built over its half-hour dissipated with lead-out New Zealand Today, which opened with 1.9% and closed with 1.3% to average 1.6%.

This allowed TVNZ 2’s struggling A Current Affair to win its slot with 2.7% while the second half of Hotels averaged 2.4%.

Three’s weakest link of the night was The Graham Norton Show, which sunk to just 0.5% of 25-54s opposite 1.4% for Hoarders and Coronation Street.

Prime’s premiere of Young Rock averaged 1.9% of 25-54s for the first episode and 0.9% for the second, while the channel’s second new series of the night, The Equalizer, bombed with just 0.3%.

The trend was the same across the channels in the other key commercial demo, 18-49 year-olds.

TVNZ 1 easily won the night in both while Three finished well behind TVNZ 2.

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4 Responses to “HD Ratings: Holey Moley! Three’s Thursday Troubles”

  1. Looks like Discovery are replacing Holey Moley with one of their HGTV shows Celebrity IOU from this week (going by their ratecard). Thanks for the ratings info Phil, it’s really interesting.

  2. Thanks for the update, Kevin. You’re quite right — Three hasn’t sent media a billings amendment yet but I see the EPGs now list Celebrity IOU.

  3. Will be interesting to see how Celebrity IOU performs this week and whether that’s the start of a trend to shift more Discovery-owned programmes into primtetime on Three.

  4. Quite agree, Dave. However, there’s a big difference between what’s acceptable for cable TV vs FTA.

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