HD Ratings: Intelligence Barely Passes First Test

TV One’s premiere of Intelligence improved on its Monday predecessor but doesn’t look like becoming one of the network’s best and brightest.

The hi-tech spy thriller that’s been axed after one season averaged 2.2% – 4.1% of the major demographics, which was up on The Following’s season-long sub-par performance.

But it couldn’t capitalise on the lead-in Person of Interest delivered —  4.4% – 8.4% — and quickly shed viewers over the hour (The Dominion Post’s Jane Clifton dubbed the show “a stinker. It’s so predictable. Every cliche box is ticked”).

It was most popular with TV One’s target audience of 25-54 year-olds but even this viewership dipped from an opening 5.0% to 3.5%.

HD rival Grey’s Anatomy averaged 4.2% – 7.1% to win the 9.30 hour in every demo except TV2’s target audience.

Instead, 18-39 year-olds opted for TV3’s re-run of Rambo, which averaged 4.3% – 5.5%.

Earlier in the night, My Kitchen Rules dwarfed the competition with 16.2% – 22.9% on the back of Shortland Street’s 16.2% – 23.9%.

That left TV One’s Border Security with a surprisingly respectable 6.1% – 10.3% and The Force with 5.7% – 7.7%, and TV3’s Road Cops with 3.9% – 5.2% and Kings Cross ER, 4.3% – 4.9%.

Week on week, all of the HD networks generally improved their standings, with TV2 gaining the most, posting channel shares above 33% across the board and topping 40% of household shoppers with kids.

Monday’s peak-hour HD channel ratings and shares were:

• A18-49: TV One, 6.3 rating/19.3 share; TV2, 11.9 rating/36.3 share; TV3, 6.0 rating/18.2 share
• A18-39: TV One, 5.3 rating/17.2 share; TV2, 11.7 rating/38.0 share; TV3, 6.2 rating/20.2 share
• A25-54: TV One, 7.9 rating/22.2 share; TV2, 12.0 rating/33.5 share; TV3, 6.3 rating/17.7 share
• HHS/k: TV One, 7.8 rating/19.5 share; TV2, 16.2 rating/40.9 share; TV3, 6.3 rating/15.8 share.