HD Ratings: It’s a Numbers Game

The 7.30 Thursday slot is one of the week’s most fiercely fought.

The numerically-themed programmes in this hour have bounced around in the ratings, some weeks winning, other weeks losing.

Last week, for instance, Three’s 7 Days finished second or third, depending on the demographic, whereas the previous week it was the #1 show in the slot.

TVNZ 2’s Ten 7 Aotearoa and Highway Patrol dominated the hour, especially the latter, but TVNZ 1’s 10 Years Younger in 10 Days Changed My Life was still competitive.

T7A averaged 2.9% of 25-54 year-olds and 2.6% of 18-49s, to seesaw with 10 Years in both core commercial demos, while Highway Patrol led from 8.00-8.30 (3.4%/3.0%).

10 Years averaged 2.3%/2.2% over the hour and 7 Days 2.8%/2.2%.

TVNZ 1 and TVNZ 2 continued to seesaw over the rest of the night, with Amazing Hotels: Life Beyond the Lobby averaging 2.3%/1.9% on 1 and The Ex Best Thing 2.0%/1.9% on 2; Three’s stand-up special Chris Ramsey: Approval Needed averaged 1.0%/0.7%.

At 9.30, Coronation Street averaged 1.3%/1.1%, Filthy House SOS 1.4%/1.2% and Newshub Late 0.3%/0.1%.

On the other HD channels, Prime’s FBI: Most Wanted and Bull averaged 0.6% of 25-54s (0.6% and 0.5% of 18-49s), Duke’s Icons of Auto 0.5% (0.3%) and Ice Airport Alaska 0.4% (0.2%), and Eden’s Finding Alice 0.1% and High Arctic Haulers 0.2% of both demos.

The unassailability of TVNZ 1’s evening schedule helped it to win the night with 30% shares of the key demos while Three narrowly led TVNZ 2.

Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.

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