HD Ratings: It’s Miller Time

TV2’s network movie premiere of We’re the Millers was the toast of Sunday night viewing.

The Jennifer Aniston comedy averaged 7.5% – 10.0% of the commercial demographics to draw roughly twice the viewership of its its competition.

TV1’s Sunday Theatre drama, Venus and Mars, averaged 1.9% – 4.7% and TV3’s network movie premiere of About Time, 2.8% – 4.8%.

The return of TV1’s Topp Country (4.5% – 7.4%) won its slot in the 25-54 demo, off the back of Sunday’s 5.4% – 8.5%.

But in the other key demos it couldn’t top TV2’s I Can Do That (5.0% – 9.5%).

Its lead-in, Repeat After Me (3.7% – 5.8%), out-rated MasterChef NZ (4.5% – 5.4%), which was most popular with viewers 25-54.

The popularity of Millers helped TV2 to win the night in every key demo except TV1’s target audience, 25-54:

TV2’s movies easily won Saturday’s ratings contest while TV3’s light-ent fare dominated Friday, with even a Graham Norton Show re-run (5.5% – 6.8%) out-rating TV2’s The Voice Australia in three of the four core demos.

But TV2’s Take Me Out partly reversed this by see-sawing with Norton stablemates 7 Days and Chopper’s Republic of Anzakistan.

At 7.30, after several weeks of strong gains, TV1’s Kiwi Living slipped back to 1.8% – 5.2%.

On Thursday, TV2’s reality block again was unassailable, with TV3’s new line-up of Kevin McCloud’s Escape to the Wild (2.6% – 3.5%), Child Genius (2.2% – 3.7%) and Saving Britain’s 70-Stone Man (2.0% – 3.0%) making scant impact.

They weren’t helped by Story’s dismal 1.6% – 3.5% versus Seven Sharp’s 3.8% – 7.6% and Shortland Street’s 11.8% – 17.7%.

TV1’s House Husbands (1.2% – 5.7%) improved off the back of George Clarke’s Amazing Spaces (2.9% – 10.2%) being competitive in the 25-54 demo and winning among household shoppers with kids.

TV2 owned Wednesday evening with Shortland Street, Reno Rumble and The Big Bang Theory but TV3’s re-run of The Bourne Legacy dominated from 9pm while lead-in Best of Top Gear was competitive in the 25-54 demo.

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