HD Ratings: Larkins and One Lane Bridge Tank
November 9, 2022 
4 Comments
TVNZ 1’s One Lane Bridge and The Larkins have suffered disappointing season debuts.
Monday’s return of the Queenstown-based crime drama averaged just 1.5% of 25-54 year-olds and 1.1% of 18-49s, the network’s core commercial demographics.
Three’s rival The Rookie averaged 2.9%/2.9% and TVNZ 2’s season premiere of My Kitchen Rules, which aired from 7.30-9.15, 2.6%/2.2%.
Rookie lead-out Special Victims Unit (1.5%/1.0%) and TVNZ 1’s 20/20 (1.6%/1.2%) were competitive with TVNZ 2’s Ambulance Australia (1.5%/1.3%).
Tellingly, 20/20 narrowly out-rated lead-in One Lane Bridge in both key demos.
But the strength of TVNZ 1’s evening line-up helped it over the line to win the night’s peak demo shares, with 27.9% of 25-54s (vs 23.3% for Three) and 24.8% of 18-49s (vs 22.8% for Three).
Sunday’s S2 premiere of The Larkins averaged 1.8% of 25-54s and 1.0% of 18-49s.
The first half-hour was beaten by Three’s Australian Ninja Warrior (3.3%/2.4%) and the second by TVNZ 2’s Jason Bourne (1.6%/1.3%), which had a lower 25-54 average overall because its aired from 7.30-10.00.
Prior to The Larkins, TVNZ 1 ruled with The Chase, 1 News at Six, Hyundai Country Calendar and Sunday.
Larkins lead-out, the S3 premiere of The Bay, averaged 1.0% of 25-54s and 0.6% of 18-49s, trailing Bourne and 8 Out of 10 Cats Does Countdown but out-rating Three’s movie Hustlers.
TVNZ 1 easily won the night’s big key demo shares (32.6/28.0) while Three’s peak demo shares (21.3/21.2) dwarfed TVNZ 2’s (10.5/10.8).
Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.
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November 9, 2022 at 3:20 pm
Ahh, the “almighty ratings” … the meaningless garbage that the fools in high places blindly believe mean something. Ratings are simply inaccurate guessworks figures created by interviewing a dozen people and then statistically manipulating those results into inaccurate and misleading nonsense that pretending to say what everyone was watching. :-\ Plus, even if these were remotely accurate, it still misses out all the people who watched the +1 channel, all the people who watching the OnDemand version, all the people who recorded the show to watch later when it suited them. Then for those making the shows, the ratings also miss out those who buy the DVDs and those who watch via non-legal options. Ratings are in no way accurate measures of anything useful … except the massive gullibility of those silly enough to pay huge amounts of money for them.
‘Ratings’ are how broadcasters and advertisers measure TV series and channel performance. They determine where advertisers put their dollars. Networks react to and often remove poor-performing shows. They are not meaningless and have been part of the TV landscape for years. They are also not guessed by interviewing a dozen people. They are measured by peoplemeters. OnDemand performance is also measured. DVD sales are irrelevant to the performance of a show on a network.
Ratings, surveys, polls, etc. are all done by asking a very few people and then statistically manipulating those few answers into a meaningless “results for everyone”. Statistics will tell you that if you toss a coin 100 times you “will” get 50 head and 50 tails … but when you try it, it’s almost a guarantee you will not get that actually get that result. Same with “ratings” which say you 1.5million people watched a particular show … the reality is that that’s simply a guess based on asking only 100 people. Such uses of statistics are done to fool the unwary and are not, and cannot, ever be an accurate measure of anything useful.
It’s sad that this anonymous person is making comments without understanding the system they’re trying to criticise. Ratings aren’t simply “inaccurate guessworks figures created by interviewing a dozen people”. The current Nielsen TV ratings system includes more than 900 NZ homes (approx 2250 people 5+), balanced to represent TV viewing variables including age, gender, household size, region, etc. People aren’t “interviewed”. Their actual viewing behaviour is recorded via a Peoplemeter box, which records whether they changed channel, watched through SKY, watched a recorded show, or even from a bedroom TV. Overnight ratings (including the +1 channels) are available the next day, and there’s also a 7-day rating released which includes any viewing of shows recorded over the previous week.