HD Ratings: Les Mis’ Grand Prix
The final of Les Miserables on Sunday brightened up TVNZ 1’s ratings.
It averaged 4.5% of the network’s target audience, 25-54 year-olds, to win the first hour of its 90-minute slot.
It was equally strong with household shoppers with kids (4.4%) and competitive in the 18-49 (3.2%) and 18-39 (2.3%) demographics.
Les Mis was helped by lead-in Sunday averaging 6.9% of 25-54s off the back of Hyundai Country Calendar’s 8.8%.
HCC out-rated the opening half-hour of TVNZ 2’s My Kitchen Rules and Three’s Dancing With the Stars in all the core commercial demos.
MKR and DWTS seesawed, with the former winning in the 25-54 and HHS/k demos and the latter in the 18-49 and 18-39 contests.
TVNZ 2’s Pirates of the Caribbean: Curse of the Black Pearl and Three’s The Maze Runner were competitive with 18-49s but the former cruised ahead in the other core demos.
TVNZ 1 easily won the night with the largest key demo shares.
Prime scored its best Saturday night ratings in months with its NRL coverage averaged 2.0% of its core demo, 25-54s.
That was only one-tenth of a point lower than Sky Sports 2’s live coverage while Sky Sports 1’s Super Rugby match averaged 2.9%.
TVNZ 1 started the night strongly, with Britain’s Got Talent winning its slot in the 25-54 and HHS/k demos while Three’s Star Wars: Attack of the Clones lost across the board to TVNZ 2’s Escape From Planet Earth.
TVNZ 1 won the night with 25-54s and 18-49s, TVNZ 2 with 18-39s and Three with HHS/k.
On Friday, TVNZ 2 dominated from 7.00-8.00, with Shortland Street and The Simpsons, while Three ruled from 8.00-10.00, with The Graham Norton Show and 7 Days.
TVNZ 2’s season premiere of Game of Games flopped, finishing third in all the core demos to draw fewer viewers than lead-out 8 Out of 10 Cats Does Countdown.
Even so, the network won the night in two of the key demos while TVNZ 1 was tops with 25-54s and Three with 18-49s.
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