HD Ratings: Lightning Doesn’t Strike Thrice for Gotham

Only three weeks in and TV2’s Gotham already is losing ratings steam.

Sunday’s episode was beaten by TV3’s re-run of Percy Jackson & the Olympians: The Lightning Thief in the key demographics and finished behind TV One’s Call the Midwife in all but one.

It averaged 4.6% – 7.2% off the back of Meet the Robinson’s 5.7% – 9.5% and was least watched by 18-49 year-olds, the audience most craved by advertisers.

The previous week’s episode averaged 7.4% – 9.7% and the series premiere, 8.1% – 10.5%.

Percy Jackson averaged 5.7% – 6.7% against it and lead-out Agents of SHIELD (3.8% – 5.4%) while TV One had a strong night with its dramas Midwife (4.3% – 7.3%) and A Place to Call Home (3.0% – 6.0%).

Home won the 9.30 hour in the 18-49, 25-54 and household shopper demos while Midwife was competitive off the back of My Kitchen Rules NZ’s 4.5% – 7.9%, which won the hour with TV One’s 25-54 target audience and topped The X Factor Australia in all the key demos except 18-39.

Week-on-week, TV2 was the biggest loser, with TV3 pipping it in the 18-39 stakes and TV One winning the night in the 18-49 and 25-54 demos.

Sunday’s peak-hour HD channel ratings and shares were:

• A18-49: TV One, 6.4 rating/21.4 share; TV2, 5.7 rating/19.2 share; TV3, 6.1 rating/20.6 share
• A18-39: TV One, 5.1 rating/17.8 share; TV2, 6.2 rating/21.7 share; TV3, 6.3 rating/22.2 share
• A25-54: TV One, 7.8 rating/23.7 share; TV2, 5.4 rating/16.4 share; TV3, 6.4 rating/19.4 share
• HHS/k: TV One, 7.6 rating/22.7 share; TV2, 8.5 rating/25.4 share; TV3, 6.7 rating/20.0 share.