HD Ratings: Manifest Nosedives on Take-off

TVNZ 1’s Manifest (8.30 Mondays) got off to a bumpy start last week but fared better on TVNZ 2, suggesting the Lost-style drama should have been scheduled on the latter from the outset.

The first hour of the double-episode averaged 2.7% of TVNZ 1’s core commercial demographic, 25-54 year-olds, on the back of The Casketeers’ 4.1%.

The second hour averaged 1.8%.

Competition was fierce, with TVNZ 2’s network move premiere of Rogue One averaging 4.0% from 7.30-10.15 and Three’s Married at First Sight Australia averaging 7.1% from 7.30-9.00.

Rogue One opened stronger than MAFS but the latter led after the first quarter-hour and mostly was 2-3 points ahead.

However, Rogue One dominated against MAFS lead-out The Rookie, which averaged 3.3% of 25-54s, while 10.00 drama Designated Survivor’s 0.8% average suggests it may not survive for much longer.

Its TVNZ 2 rival, The Walking Dead averaged 1.5%.

Meanwhile, TVNZ 2’s repeat of Manifest on Wednesday improved sampling of the drama and out-rated its Monday broadcast in all the core demos except 25-54 and 18-54.

The biggest gains were in the 18-39 and household shoppers with kids demos: the former averaged 2.8% (vs 1.0% Monday) and the latter, 5.8% (vs 4.1%).

There wasn’t as steep a fall-off in viewership over the two hours on TVNZ 1 but that would be because the second episode began at 9.30 on TVNZ 1 and at 10.30 on TVNZ 2.

Programmers will be on the edge of their seats tonight hoping the TVNZ 2 exposure boosts TVNZ 1’s broadcast.

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One Response to “HD Ratings: Manifest Nosedives on Take-off”

  1. Killing Eve S2 gets an express date of April 8. Same day as the US. Interesting to see that Butterfly gets few on-demand views, and I’m guessing, not spectacular ratings ob broadcast but manages to get into the broadcast schedule. Other properties, rating well in the US, seem to languish in OnDemand land while the broadcast audience twiddles its thumbs. Hopefully Killing Eve gets the same viewer treatment as Butterfly.

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