HD Ratings: Movie Casts Pall Over Nightmares

TVNZ’s 9.30 Monday shows proved vulnerable to TV3’s re-run of the movie Paul, with both The Following and Kitchen Nightmares losing to it in all the major demographics except household shoppers with kids.

The ET comedy averaged 4.4% – 5.6% and largely lost the 8.30 hour to TV2’s comedies and TV One’s Person of Interest.

The latter rated 2.9% – 8.5% and was competitive with Super Fun Night (7.3% – 9.5%) and Brooklyn Nine-Nine (5.2% – 6.9%).

The police comedy continues to be TV2’s Achilles heel on Monday, and isn’t helping lead-out Kitchen Nightmares’ prospects, with this week’s episode averaging only 3.7% – 6.4%.

It was tops with HHS but didn’t rate above 4.0% in the other key demos.

The Following also remains a persistently low-rating liability for TV One, with Monday’s episode drawing only 2.0% – 3.8%.

As a result, both programmes trailed the second hour of Paul.

But earlier in the night, TV One’s MasterChef NZ (6.5% – 10.0%) dominated with adults 18-49 and 25-54.

It couldn’t match The Middle’s 8.8% – 14.6% but out-rated Trophy Wife (7.5% – 12.9%) in these demos.

TV3’s Road Cops averaged 5.3% – 8.3% and its season premiere of Kings Cross ER, 4.4% – 6.0%.

These, combined with lower-than-usual figures for its Monday movie, meant TV3 suffered losses in all the key demos week-on-week while TV One and TV2 generally gained.

Monday’s peak-hour HD channel ratings and shares were:

  • Adults 18-49: TV One, 6.5 rating/22.7 share; TV2, 7.0 rating/24.1 share; TV3, 6.1 rating/21.0 share
  • Adults 18-39: TV One, 5.1 rating/20.7 share; TV2, 6.9 rating/28.0 share; TV3, 5.3 rating/21.5 share
  • Adults 25-54: TV One, 8.1 rating/23.9 share; TV2, 7.8 rating/23.0 share; TV3, 7.3 rating/21.5 share
  • HHS: TV One, 9.2 rating/26.4 share; TV2, 10.2 rating/29.5 share; TV3, 6.0 rating/17.3 share.
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