HD Ratings: Mrs Brown Changes Rounds

All Round to Mrs Brown’s will swap slots with The Hotel Inspector from Saturday.

The former will screen at 8.25 and the latter at 7.30.

The switcheroo follows the two shows rating neck-and-neck in the 25-54 and 18-54 demographics at the weekend, which suggests The Hotel Inspector could rate higher in the earlier slot.

Certainly the risk of Brown continuing to lose half the viewership of lead-in Jamie Keep Cooking and Carry On was too high for TVNZ 1 to tolerate.

Jamie averaged 5.5% of 25-54s vs 2.8% for Brown’s season premiere with guest Caitlyn Jenner, 5.3% of 18-54s vs 2.7%, and 4.0% of 18-49s vs 2.0%.

With viewers 5+, Jamie drew 8.2% and Brown, 5.5%.

Compare this to last week’s final of Britain’s Got Talent, which averaged 3.8% – 7.8% of these key demos.

TVNZ 2 dominated the night from 7.30 with its movies The BFG and Black Sheep but Three’s E.T. The Extra-terrestrial did out-rate Mrs Brown’s and Hotel Inspector in the 25-54, 18-49 and 18-39 demos.

A one-off Friday broadcast of MKR: The Rivals helped to lift TVNZ 2’s ratings for the night. It averaged 2.3% of the network’s 18-49 demo vs 1.6% for Fear Factor and 8 Out of 10 Cats Does Countdown the previous week.

With MKR as its lead-in, and screening at a later time, Fear Factor improved its 18-49 average to 2.7%.

But TVNZ 1 mostly owned the night with its powerhouse line-up of 1 News, Seven Sharp, The Repair Shop and My Life is Murder.

TVNZ 1’s Rhys Darby: Big in Japan ended its high-rating Thursday night run by winning in most of the core demos except, ironically, the 25-54 audience the network most covets (it opted for TVNZ 2’s repeat of Premium Rush).

Japan averaged 3.3% of this demo compared to 3.4% of 18-49s, 2.8% of 18-39s and 4.5% of 5+.

Three’s Making It is doing anything but, with Thursday’s ep well behind the competition with key demo averages of 1.8% – 3.2%.

The one-off Thursday broadcast of MKR and TVNZ 1’s re-run of Your Home Made Perfect seesawed in the 25-54 and 18-49 demos but locked up 18-39 and household shopper support.

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2 Responses to “HD Ratings: Mrs Brown Changes Rounds”

  1. Why buy (or bother to commission) and screen expensive comedy/drama or even relatively cheap reality TV when you get better ratings with an almost 30-year-old movie.

  2. Yes, the enduring appeal of FTA movies in this market is amazing, Mike. Note the comments from a former MediaWorks executive in this Stuff article.

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