HD Ratings: Nashville Captures More of Country

TV One’s Nashville hit a season high on Wednesday, averaging 2.6% – 5.6% of the major demographics.

It was far from chart-topping, finishing a distant second to TV2’s Once Upon a Time (5.5% – 7.4%), but was well ahead of TV3’s Bouncers (2.3% – 4.0%).

Moreover, the episode reversed the drama’s slide since its 2.4% – 4.6% premiere on May 7 and was much higher than the previous week’s 0.9% – 3.1%.

It’s also consistently rated better than Hostages averaged in the same slot.

Otherwise, it was another win-win Wednesday for TV2, with Shortland Street (13.9% – 20.5%), My Kitchen Rules (15.0% – 20.6%), The Big Bang Theory (9.8% – 15.8%) and 2 Broke Girls (8.0% – 10.9%).

TV3’s House Rules averaged 3.4% – 7.3% compared with 3.1% – 4.1% the previous week but week-on-week TV One posted the biggest ratings and channel share gains.

Wednesday’s peak-hour HD channel ratings and shares were:

• A18-49: TV One, 5.7 rating/18.2 share; TV2, 11.8 rating/37.7 share; TV3, 4.3 rating/13.7 share
• A18-39: TV One, 5.1 rating/17.7 share; TV2, 10.8 rating/37.7 share; TV3, 4.4 rating/15.2 share
• A25-54: TV One, 7.2 rating/20.7 share; TV2, 12.0 rating/34.6 share; TV3, 5.1 rating/14.6 share
• HHS/k: TV One, 8.1 rating/20.4 share; TV2, 14.8 rating/37.4 share; TV3, 7.6 rating/19.2 share.

TV One also had a good night on Tuesday, with Britain’s Got Talent (5.7% – 8.9%) out-rating TV3’s NCIS (3.2% – 6.5%) and Hoarding: Buried Alive (5.6% – 7.9%) beating NCIS: Los Angeles (2.2% – 4.1%).

But TV2 again dominated with Shortland Street (16.6% – 24.6%), My Kitchen Rules (15.1% – 21.9%), Mom (9.8% – 16.9%) and Two and a Half Men (6.3% – 11.2%), with only Revenge bombing (2.3% – 3.6%).

MKR’s popularity left TV One’s Women in Blue with 5.1% – 7.9%, Water Patrol with 4.9% – 8.3%, and TV3’s Grand Designs Australia with 3.3% – 5.0%.

Tuesday’s peak-hour HD channel ratings and shares were:

• A18-49: TV One, 7.0 rating/22.3 share; TV2, 10.1 rating/31.9 share; TV3, 5.1 rating/16.1 share
• A18-39: TV One, 6.2 rating/20.5 share; TV2, 9.6 rating/32.0 share; TV3, 4.8 rating/16.1 share
• A25-54: TV One, 8.1 rating/23.1 share; TV2, 10.6 rating/30.4 share; TV3, 6.0 rating/17.2 share
• HHS/k: TV One, 8.8 rating/21.9 share; TV2, 14.7 rating/36.3 share; TV3, 7.2 rating/17.9 share.

TV3’s repeat of Taken on Monday helped to take out some of the competition, averaging 7.4% – 8.9% and winning its second hour against TV One’s Intelligence (1.3% – 3.9%) and TV2’s 200th episode of Grey’s Anatomy (3.8% – 6.8%).

Its first hour also was more popular than TV One’s Person of Interest (2.1% – 7.6%) and while it couldn’t match TV2’s Trophy Wife (7.9% – 14.5%), it topped stablemate Hot in Cleveland (5.1% – 9.3%).

At 7.30, MKR averaged 13.4% – 23.4%, Border Security 4.1% – 6.6% and Road Cops 5.2% – 8.2%.

It was Road Cops’ best outing in weeks, beating Border Security in three of the four key demos, and helping lead-out Kings Cross ER to average 4.6% – 8.3% against Aussie rival The Force’s 6.3% – 8.8%.

As a result, TV3’s ratings and channel shares improved the most week-on-week while TV2’s were down.

Monday’s peak-hour HD channel ratings and shares were:

• A18-49: TV One, 5.8 rating/17.9 share; TV2, 10.0 rating/31.0 share; TV3, 6.9 rating/21.3 share
• A18-39: TV One,  4.5 rating/15.2 share; TV2, 8.9 rating/30.2 share; TV3, 6.8 rating/23.0 share
• A25-54: TV One, 8.0 rating/21.5 share; TV2, 10.9 rating/29.3 share; TV3, 7.9 rating/21.0 share
• HHS/k: TV One, 7.8 rating/18.2 share; TV2, 14.5 rating/33.8 share; TV3, 9.9 rating/23.2 share.