HD Ratings: No Big Bounce for TV3

Replacing bikies with bouncers didn’t stop Once Upon a Time from largely winning the 9.30 hour on Wednesday.

It averaged 4.6% – 7.6% of the key demographics, opposite TV3’s SD premiere of Bouncers in the Sons of Anarchy slot, where it rated 4.1% – 7.7%.

It narrowly topped Time among household shoppers with kids but lost to it in the 18-39, 18-49 and 25-54 demos.

Time’s ratings weren’t great but its shares were, ranging from 22.1% – 30.0% of the demos watching at the time.

TV One’s Hostages ended its run but scarcely anyone noticed, with the finale averaging only 1.3% – 2.0%.

Lead-in House Husbands fared better — 3.1% – 5.9% — but was out-rated by 3rd Degree (4.6% – 5.0%) in all the key demos except HHS.

Both, however, were dwarfed by TV2’s The Big Bang Theory (10.1% – 12.2%) and 2 Broke Girls (9.4% – 12.9%).

A double-episode of Mom also won the 7.30 hour where, on the back of Shortland Street’s 12.0% – 16.3%, the first episode averaged 9.4% – 11.4% and the second, 8.8% – 10.7%.

Week on week TV2’s ratings and shares dipped while TV One’s and TV3’s generally were steady.

Wednesday’s peak-hour HD channel ratings and shares were:

• Adults 18-49: TV One, 4.7 rating/17.3 share; TV2, 8.5 rating/31.5 share; TV3, 4.6 rating/16.9 share
• Adults 18-39: TV One, 3.9 rating/15.4 share; TV2, 8.7 rating/34.0 share; TV3, 4.4 rating/17.2 share
• Adults 25-54: TV One, 5.5 rating/18.3 share; TV2, 8.7 rating/29.1 share; TV3, 5.2 rating/17.5 share
• HHS: TV One, 5.7 rating/18.2 share; TV2, 10.6 rating/34.0 share; TV3, 5.9 rating/18.9 share.