HD Ratings: Offspring Off and Running

TV One’s faith in Sunday drama Offspring was rewarded this week when it won the 8.30 hour in two of the key demographics and proved competitive in the rest.

The episode averaged 4.5% – 8.6% of the major demos and out-rated Agents of SHIELD and The Blacklist among adults 25-54 and household shoppers with kids.

SHIELD, which rated 5.3% – 7.9%, was tops in the 18-39 and 18-49 demos but The Blacklist’s double-episode held up well.

The first episode averaged 3.6% – 6.3%, and was narrowly beaten by Offspring to finish second among adults 25-54.

The second episode rated 3.1% – 6.3%, and was slightly lower in all the key demos except HHS, despite weaker 9.30 competition from the season premiere of Rake (1.3% – 2.8%) and The Tomorrow People (3.6% – 6.1%), which it beat in the 25-54 and HHS demos.

Earlier, MasterChef NZ averaged 5.9% – 12.8% opposite the network premiere of Happy Feet Two (4.9% – 7.1%) and The Great Food Race (4.0% – 7.7%).

As a result, TV One won three of the key demos’ ratings and shares for the night, TV3’s mostly improved on the previous Sunday and TV2 took a hit across the board.

Sunday’s peak-hour HD channel ratings and shares were:

• Adults 18-49: TV One, 6.3 rating/20.1 share; TV2, 6.0 rating/19.2 share; TV3, 5.1 rating/16.4 share
• Adults 18-39: TV One, 5.2 rating/17.9 share; TV2, 5.6 rating/19.5 share; TV3, 4.7 rating/16.4 share
• Adults 25-54: TV One, 7.7 rating/21.8 share; TV2, 5.8 rating/16.5 share; TV3, 6.4 rating/18.3 share
• HHS: TV One, 9.8 rating/21.8 share; TV2, 8.0 rating/20.7 share; TV3, 8.1 rating/20.9 share.

TV2 dominated Saturday night with Harry Potter and the Deathly Hallows Part I (5.4% – 9.9%), which left everything else eating its fairy dust: Hyundai Country Calendar (3.4% – 6.4%), MasterChef MasterClass (1.5% – 4.1%), Ice Road Truckers (2.3% – 4.4%), CSI: NY (1.0% – 2.67%) and Hannibal (1.2% – 2.7%).

TV2 also swept Friday night with its re-runs of The Middle (7.9% – 10.8%), The Big Bang Theory (8.8% – 13.7%) and Men in Black II (5.1% – 7.7%) versus TV3’s The Simpsons (2.3% – 3.6%), How I Met Your Mother (2.1% – 3.3%) and The Graham Norton Show (4.3% – 4.8%).