HD Ratings: Olympics Early Winner for TVNZ 1

TVNZ 1’s Olympics coverage on Saturday blitzed the competition in all the demographics but Sunday’s proved vulnerable to Three’s The Block NZ.

In the demo that matters most to the network, 25-54 year-olds, Saturday’s games coverage peaked at 6.3% in the 8pm hour.

It averaged 6.0% over the hour,  5.7% between 9.00 and 10.00, and 5.9% from 7.00-8.00.

TVNZ 1’s saturation reportage dwarfed that of Sky Sport 3 and 4, which, over the same primetime period, topped 1.0% of 25-54s in only one quarter-hour segment.

TVNZ 1’s Sunday coverage faced stronger free-to-air competition than Saturday movie re-runs.

The Block NZ averaged 5.2% of 25-54s to win its slot, vs 3.5% for TVNZ 2’s MasterChef Australia; in the 18-49 demo, Block averaged a timeslot-wining 4.0% and MasterChef 2.2% (vs 3.3% for the first hour of the Olympics).

The Olympics also took a post-9.30 hit from the second half of TVNZ 2’s Central Intelligence re-run in both core commercial demos.

Overall, Central Intelligence averaged 2.8% of 25-54s and 2.1% of 18-49s vs just 1.7% / 1.5% for Three’s FTA premiere of Hustlers.

Three had more success with its umpteenth re-run of Jurassic Park on Friday night, which averaged an amazing 4.4% of 25-54s and 3.5% of 18-49s.

Such was the popularity of the 28-year-old blockbuster that it even out-rated TVNZ 1’s The Repair Shop in the 18-49 demo and averaged more 25-54s in its first half-hour.

TVNZ 2’s Shortland Street won its slot in both key demos while lead-out Wipeout averaged 2.8% / 2.4% and Have You Been Paying Attention? 2.6% / 2.4%, with the latter averaging roughly twice as many viewers as the final of TVNZ 1’s Celebrity Best Home Cook.

Meanwhile, Prime’s 7.30 broadcast of Hotel Transylvania averaged 0.3% of 25-54s and 0.1% of 18-49s.

On Thursday, TVNZ 2’s MasterChef, Police Ten 7 and A Current Affair dominated their slots in the major demos.

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6 Responses to “HD Ratings: Olympics Early Winner for TVNZ 1”

  1. How many people watched the Opening Ceremomy?

  2. The opening, from 11pm Friday-2am Saturday, averaged 3.1% of 25-54s, 2.5% of 18-49s and 2.9% of 5+.

  3. I was very impressed by their respectful minute’s silence coverage…

  4. Cheers Philip for the ratings. Seems like a good result for a late Friday night opening.

  5. It appears TVNZ has caused widespread outrage again due to advertising in the opening ceremony… clearly they have not listened to feedback from the last one to never have advertising during sports or live coverage of major events. It really shows they care about their advertisers more than the viewers! And they fail to justify their actions or explain themselves.

  6. Yes, Leo, very good. Aside from the 5+ result, TVNZ 1 would be delighted to rate that well in primetime!

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