HD Ratings: Online Versus On Air

MediaWorks has been trumpeting the online popularity of Love Island UK but its linear TV ratings have been abysmal since its premiere a week ago.

Monday’s and Tuesday’s episode averaged only 0.9% of Three’s 25-54 viewership, Friday’s 0.4%, Thursday’s 0.7% and Wednesday’s 0.5%.

This improved on Family Feud’s 5.00 average but was sharply below the 5.30 re-runs of Modern Family (the most recent of which averaged 1.2% of 25-54s).

Compare this to the show’s apparent online success on ThreeNow. MediaWorks reported Monday it had become the on-demand platform’s most-watched show, accounting for about a third of the week’s total streams.

At that stage it had recorded more than 320,000 streams compared to 178,900 25-54 viewers.

TVNZ, meanwhile, promoted TVNZ 1’s Sunday night premiere of Catch 22 by highlighting its on-demand success.

“Since the show launched on May 18th, Catch 22 has had over 464,000 streams and reached over 92,000 viewers,” it reported on Friday.

“M 45-54 has had the highest reach amongst viewers, with F 45-54 coming in a very close second.

“In its first week on TVNZ OnDemand, Catch 22 was the number one show AP 25-54 and AP 35-54. It was number two for AP 18-54.”

But its on-air premiere didn’t fare much better than previous 9.30 Sunday dramas.

It averaged 1.7% of the network’s core commercial demographic, 25-54s, off 5.7% for the return of lead-in Cold Case, and 1.1% – 1.4% of the other key demos.