HD Ratings: Pitch Perfect Pulverises Gotham

Sunday’s network movie premiere of Pitch Perfect proved to be just that in the ratings against a Gotham on the skids.

The musical comedy averaged 7.1% – 8.5% to top all the major demographics and helped TV3 to win the night with 18-39 year-olds.

But the rest of the night belonged to TV One, with One News and Sunday providing unbeatable lead-ins to its HD line-up of My Kitchen Rules NZ, Call the Midwife and A Place to Call Home.

MKRNZ averaged 5.5% – 8.8% to largely win the 7.30 hour while Midwife (4.0% – 9.8%) and Home (3.4% – 7.8%) were competitive with Pitch Perfect and up on TV2’s superhero combo Gotham and Agents of SHIELD.

What should be a Sunday night dream team is struggling to flex its muscle, with Gotham sinking to a season low of 3.7% – 6.5% and rating behind SHIELD’s 4.1% – 6.9% in all the key demos except 25-54.

Worringly for TV2, both shows were least popular with its target audience, 18-39 year-olds, more of whom watched lead-in Mars Needs Moms (5.0% – 10.8%).

Week-on-week, TV One and TV3 were up sharply and TV2 down significantly, especially in the 18-39 demo.

Sunday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 6.6 rating/23.3 share; TV2, 5.1 rating/18.2 share; TV3, 6.5 rating/22.8 share
  • A18-39: TV One, 5.0 rating/18.8 share; TV2, 4.8 rating/17.7 share; TV3, 6.9 rating/25.9 share
  • A25-54: TV One, 8.3 rating/26.4 share; TV2, 5.0 rating/15.9 share; TV3, 6.9 rating/21.8 share
  • HHS/k: TV One, 9.7 rating/26.2 share; TV2, 8.1 rating/21.9 share; TV3, 8.4 rating/22.7 share.

But TV2’s The Voice rebounded on Friday, when it averaged 8.0% – 11.4% opposite TV3’s The Block NZ (8.4% – 10.7%) and The Graham Norton Show (4.7% – 9.7%).

TV2’s movie Bad Boys 2 also was in good form, largely winning post-9.30 with 4.9% – 8.5%.

Saturday’s biggest free-to-air HD drawcards were TV One’s Annabel Langbein The Free Range Cook: Through the Seasons and TV2’s movie 10 Things I Hate About You.

TV One’s Happy Hour had slightly more to smile about than in previous weeks, with 1.3% – 2.3% of the key demos, while the Temuera Morrison movie Tracker (0.7% – 1.2%) was slaughtered by Sky’s All Blacks-Wallabies coverage (7.1% – 8.7%).

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