HD Ratings: Popstars Pips MAFS

Despite the scheduling controversy over its dual-channel launch, TVNZ 2’s Popstars has started to challenge Married at First Sight Australia’s 7.30 supremacy after only two episodes.

Tuesday’s episode out-rated Three’s Aussie juggernaut in its core 18-49 demographic. Each averaged 3.6% but MAFS’ rating was averaged over 90 minutes and Popstars narrowly beat its first hour.

In the 25-54 demo, Popstars seesawed with not only MAFS but also TVNZ 1’s Dog Squad Puppy School and Dog Squad duo.

It averaged 3.7%, MAFS 4.2%, Puppy School 4.0% and Dog Squad, 3.5%.

Despite TVNZ’s dual-pronged premiere of Popstars on Monday, when it launched simul-taneously on TVNZ 1 and TVNZ 2, MAFS still won the 7.30 hour in both key commercial demos.

It averaged 4.7% of 18-49s versus Popstars’ 2.9% on TVNZ 2 and 3.7% on TVNZ 1; in the 25-54 race, Three averaged 5.7%, TVNZ 2, 3.5% and TVNZ 1, 4.5%.

But TVNZ 2 won the rest of the night with its network movie premiere of Bohemian Rhapsody averaging 3.9% of 25-54s and 3.2% of 18-49s.

TVNZ reports Popstars’ premiere had a cumulative reach of 774,500 people in total (AP 5+) across TVNZ 1 and TVNZ 2 (including +1 channels); the 18-49 reach was 289,600 and the 25-54 reach, 322,200.

Tuesday’s broadcast on TVNZ 2-only increased its AP 5+ reach by 37% to 395,300 and its 18-49 reach by 25% to 185,800.

“We premiered Popstars across two channel as a special celebration for the programme’s return after two decade off air,” TVNZ spokeswoman Rachel Howard says.

“We like to trial different ways of airing programmes to see what works for viewers. A joint debut for Popstars is one example of how we’re looking at different ways to schedule on linear TV.

“Things like broadcasting a season over consecutive nights like we did for Doctor Foster and The Bad Seed are other examples of testing different viewing formats.

“Ultimately, it’s up to the viewers on what works for them. From the ratings we can see lots of our audience members enjoyed this event-style debut, but we also had feedback from viewers who preferred the regular scheduling and we’re listening to that too.”

Twitter Digg Delicious Stumbleupon Technorati Facebook Email

No comments yet... Be the first to leave a reply!

Leave a Reply