HD Ratings: Post Block-buster Shrek 4 Flattens Voice

The network movie premiere of Shrek Forever After helped TV3 to win the Sunday night ratings in the 18-39 and 18-49 demographics.

It averaged 7.0% – 7.8% of the key demos and largely won its slot across the board, although TV One still dominated in the 5+ demo.

But the big loser was TV2’s The Voice, which rated only 2.8% – 3.2%.

The good news for TV2 was Gotham’s resurgence against weaker competition.

The Batman prequel averaged 5.7% – 6.8%, losing in its first half-hour to Shrek but recovering to beat TV One’s Happy Valley (2.7% – 5.4%) and TV3’s The Night Shift (2.7% – 5.4%).

Gotham lead-out Agents of SHIELD also improved — 4.5% – 5.3% — while Hawaii Five-O rated a creditable 1.9% – 4.5%.

TV One’s 9.30 drama Secrets & Lies averaged 1.6% – 3.6% and earlier in the evening the network’s Our Big Blue Backyard  (4.9% – 7.6%) was competitive with Shrek.

Shrek’s popularity capped a strong weekend for TV3 after its two-hour finale of The Block NZ won across all four four demos (8.7% – 12.4%) on Friday, as did lead-outs 7 Days and Jono and Ben at Ten.

The network’s press release describes the live broadcast as “one of the most exciting television events of 2014″ with a cumulative 5+ viewership of 849,500 and an average of 386,400.

In the  25-54 demo, it had an average audience of 196,100 compared to 154,300 for My Kitchen Rules New Zealand’s.

“For the first time, this year’s season of The Block NZ gave viewers four episodes per week, with fantastic results as 3,125,400 (5+ cume) viewers tuned in to the season, gaining 178,300 more viewers than the 2013 series,” MediaWorks said.

3NOW video on-demand figures currently show 974,500 streams of this season, with further uptake expected, which is a 94 per cent increase on last season’s 501,261 streams.

“The finale saw 40,000 unique viewers watching in their own time via 3NOW on-demand. During the two-hour show the social media hashtag #theblocknz trended at #1 on Twitter in New Zealand.”

However, TV3’s Saturday line-up was hammered by TV2’s movies, with the network’s premiere of For the Love of Cars stalling on only 1.5% – 2.4% of the key demos.

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