HD Ratings: Ramsay Reins in Westside

Shrewd counter-programming by TVNZ 2 has turned Gordon Ramsay’s 24 Hours to Hell and Back into a foil for Three’s hitherto top-rating Westside.

On Monday, the reality show won the 8.30 hour in three of the four core commercial demographics but Westside dominated in the demo that matters most to Three, 25-54.

It averaged 5.5% of this group compared to Ramsay’s 5.0%. But in the other demos the gap was wider in Ramsay’s favour, with 4.7% of 18-49 (vs 4.1%), 4.3% of 18-39 (vs 3.1%) and 6.4% of household shoppers with kids (vs 4.0%).

Moreover, Ramsay achieved this on the back of a lower-rating lead-in than Westside’s.

After a strong debut last week, in which it out-rated The Block NZ in all the key demos except HHS/k, this week’s Travel Guides (Australia) lost to it across the board but still was well ahead of TVNZ 1’s Fair Go and Highway Cops.

Ramsay’s popularity and the weakness of Westside’s lead-out also are helping to turn Grey’s Anatomy spin-off Station 19 into a hit for TVNZ 2.

Monday’s episode won the 9.30 hour in the four core demos and was up sharply on the previous week’s, averaging 5.8% of HHS/k (vs 3.0%) and 3.4% of 25-54 (vs 2.8%).

In TVNZ 2’s target 18-49 demo, its average improved from 2.6% to 2.8%.

Three’s Humans, meanwhile, continues to squander Westside’s viewership, averaging only 1.7% of 25-54 and 0.9% of 18-49, and was out-rated by TVNZ 1’s limping Lucifer in every key demo except 18-39.

The outcome was a highly competitive Monday in the 25-54 demo, which Three narrowly won with a 24.6% share compared to 2’s 23.5% and 1’s 22.4%. But in the other core demos, 2 dominated.

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4 Responses to “HD Ratings: Ramsay Reins in Westside”

  1. Hi Phil, I wonder if you or any of your TVNZ contacts were able to shed any light on seasons 2 and or 3 of Queen Sugar. Season 1 was late night, so expect further seasons to do the same, but just wondering of you had heard of a new season launch date?

  2. You would like to think TVNZ 1 would carry on with S2 after the S1 repeats end but it looks like they’re going to replace it with repeats of The Catch. Will see what I can find out …

  3. Good news, Rosco. TVNZ has confirmed S2 will air next month and that all three seasons will be available to stream on-demand.

  4. Hi Phil. Kudos to your investigative skills! Thank you. Will keep an eye out next month and also good to know binging is possible on demand! Everyone likes a good binge every so often!

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