HD Ratings: Ratings Flop 3D Topped

TV3 today confirmed the cancellation of 3D within 24 hours of the struggling current affairs show’s scoring season-high ratings.

Monday’s broadcast averaged 3.0% – 5.9% of the core commercial demographics off the back of the documentary, Til Death Do Us Part (4.8% – 6.9%).

The latter had as its lead-in The Block NZ: Villa Wars (8.4% – 11.1%), which won its slot in the wake of Hillary Barry’s interview with Oprah Winfrey averaging 4.0% – 5.4%.

That was well above Story’s 7pm average and enough to out-rate TV1’s Seven Sharp in the 18-39 and 18-49 demos.

TV2’s My Kitchen Rules NZ (5.1% – 7.1%) seesawed for second place at 7.30 with TV1’s reality shows while at 8.30 TV2 had the edge on its sister network, with Pets Who Hate Vets averaging 5.0% – 6.3% opposite a re-run of Criminal Minds (3.9% – 5.2%)

The season finale of TV2’s The Walking Dead (4.7% – 7.2%) dominated at 9.30 opposite 3D and TV1’s Castle (3.1% – 4.8%).

TV3’s factual line-up helped it to win the night in two of the core demos:

That followed TV3 winning Sunday night in all of the key demos, thanks to the popularity of The Block (9.0% – 10.1%) and the return of Kevin McCloud’s Escape to the Wild capitalising on the success of Grand Designs NZ.

Escape’s 5.1% – 6.5% fell short of Grand Design NZ’s season average but was well up on its dismal midweek ratings of a couple months ago and largely held its audience over the hour against TV2’s network movie premiere of Pompeii (6.0% – 8.1%).

The movie won its slot off the back of Supergirl’s 2.4% – 7.0%, which yo-yoed at 7.30 with TV1’s Life Story (3.5% – 5.5%).

Call the Midwife finished third at 8.30, with 2.1% – 6.7%, but lead-out Love Child (1.4% – 5.2%) trounced TV3’s Satisfaction (1.0% – 1.8%).

On Saturday, TV1 won the night in three of the core demos while TV3 narrowly won the 18-39 race over TV2.

But on Friday, TV3 again won all four demos, with The Graham Norton Show, 7 Days and Funny Girls ruling their slots, while TV2’s Best Time Ever With Neil Patrick Harris ended its run with its worst time ever ratings (2.4% – 3.9%).