HD Ratings: Reality TV Rules

Tuesday night’s ratings reveal why the networks invest so heavily in reality TV, in all its sub-genres, as a programming staple.

TVNZ 2’s Celebrity Treasure Island won its slot in the core commercial demographics for the second night in a row, rescue shows Paramedics and Emergency dominated their slots for TVNZ 1 and Three, and replacing Grey’s Anatomy with Paranormal Caught on Camera scared up more viewers for TVNZ 2.

CTI didn’t rate as strongly as Monday’s premiere but still averaged 5.7% of 25-54 year-olds and 4.3% of 18-49s on the back of Shortland Street’s 5.9% / 4.8%.

TVNZ 1’s 7.30 rival Eat Well for Less? averaged 4.8% / 3.9% and Three’s The Lego Movie 2.8% / 2.0%.

But TVNZ 1 won the 8.30 hour with Paramedics’ 4.3% / 3.5% vs 3.2% / 3.1% for TVNZ 2’s Wentworth.

All the networks were competitive at 9.30, with Three’s Emergency winning the 25-54 demo but being pipped by Paranormal in the 18-49 stakes.

Paranormal averaged 1.2% / 1.1% compared to 0.3% of each demo for Grey’s Anatomy the previous week; ironically, Grey’s, in its new 10.30 slot, again averaged 0.3%.

Earlier, TVNZ 1 easily topped Three in the news wars, with 1 News at Six averaging 10.0% / 6.5% and Seven Sharp 7.2% / 5.8%.

TVNZ 1 won the night’s biggest key demo shares of around 33% while roughly a point separated TVNZ 2 and Three: the former led with 18-49s and the latter with 25-54s.

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3 Responses to “HD Ratings: Reality TV Rules”

  1. Interesting, thanks Phil – how is Aussie Gold Hunters doing as Three’s lead in to Newshub?

  2. Thanks, K. Apologies for the belated reply but wanted to see more of the week’s ratings first. Aussie Gold Hunters started well, with 2.3% of Three’s 25-54 target audience, but this shrunk to 1.3% on Tuesday and 1.1% on Wednesday before rebounding to 1.5% on Thursday. Tuesday’s and Wednesday’s averages were down on the previous week’s Millionaire Hot Seat but Thursday’s was up a full ratings point. However, probably too soon to judge the programme’s prospects given how the Covid press conferences have lifted TVNZ 1’s afternoon ratings.

  3. Be interesting to see this in a month’s time and the overall trend if its improving. Philip would you know when does the Home and Away rights come up for renewal as It will be interesting to see if Discovery makes a large bid to rescue its lead in problems or are the days of soaps bringing in the younger demo behind us.

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