HD Ratings: Movie Lays Mom to Rest

TV3’s network movie premiere of RIPD on Wednesday beat the competition in the commercial  demographics while TV2’s Mom bombed in its new slot.

RIPD averaged 4.3% – 7.5% of the key demos off the back of Top Gear’s 3.8% – 8.4%.

Both rated highest among household shoppers with kids, and only in the 24-54 demo was RIPD vulnerable to The Big Bang Theory (5.6% – 7.2%).

TV2’s radical rescheduling of Mom, from 7.30 to 9.20, turned it from a hit into a flop, averaging only 3.5% – 3.8%.

The sitcom still out-rated TV1’s This Town (1.9% – 4.4%) and Undercover Boss USA (2.2% – 4.2%) in the 18-39 and 18-49 demos but not 25-54 and HHS/k.

TV2’s Once Upon a Time averaged only 2.1% – 3.2% for the first hour and 1.4% – 1.9% for the second.

TV2 dominated earlier in the night, with Shortland Street (10.1% – 18.9%) and My Kitchen Rules (7.5% – 11.3%).

TV3’s Come Dine With Me NZ out-rated TV1’s Seven Sharp among the 18-39 year-olds who weren’t watching Shortland Street but lost to it in the other key demos.

Overall, TV2 won the night while TV1 and TV3 seesawed: