HD Ratings: Roseanne Makes Robust Debut

Roseanne’s season 10 premiere didn’t rock the ratings here but proved competitive for Three and lifted lead-out Modern Family’s viewership.

The show’s return last week averaged 3.3% of the network’s core 25-54 audience, compared to 3.6% for the opening half-hour of TVNZ 2’s movie, Transformers, and 4.0% for TVNZ 1’s Karena & Kasey’s Kitchen Diplomacy.

Roseanne largely sustained its audience, which also stuck with Modern Family (it averaged 3.3% as well).

In the other key demographics, Rosanne averaged 2.2% of 18-49s (vs Transformers’ 3.3% and K&K’s 2.5%), 1.9% of 18-39s (vs Transformers’ 3.5% and K&K’s 1.6%), and 3.1% of household shoppers with kids (vs Transformers’ 4.9% and K&K’s 2.8%).

Modern Family’s viewership largely maintained Roseanne’s in all the core commercial demos except HHS/k, where it averaged only a 1.9 rating.

Three is one of the first channels outside ABC in the US to screen Roseanne (it continues tonight at 7.30).

In its second week, the sitcom’s viewership dipped by 17% but still pulled 15.2 million viewers, which was “huge“, says The Hollywood Reporter.

The comedy was bound to have at least a few viewers bolting after the premiere. Openers of any kind generally set a high bar, and the curiosity around the reunion was noticeably significant.

Three days of time-shifting have already seen the Mar. 27 episode soar to 25 million viewers and a 7.3 rating in the key demo. The only scripted broadcast series with those kinds of numbers in recent memory is the post-Super Bowl episode of This Is Us.

ABC’s already renewed Roseanne for a second season of 13 episodes (compared to nine for the first) and now the question now: can its phenomenal US popularity translate into worldwide success?

Complicating its international prospects are knotty licensing rights, THR reports.

Disney Media Distribution, the studio’s international sales arm, has a narrow one-year window during which it can close global sales for the show. After that, rights revert to Roseanne producer Carsey-Werner and its sales division Carsey-Werner Distribution.

It’s rare for an independent producer and a major studio to share international distribution in this way and could make for longer negotiations.

Doing a deal for Roseanne “will be a real headache,” admits one European acquisitions exec, adding that “everyone is being a bit more cautious” after recent hits Empire and This Is Us flopped outside America.

Given TVNZ’s relationship with DMD, it’s surprising that Three was able to secure Roseanne. I’ve sought comment from Three on how the deal was done and hopefully soon will be able to post a response.

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2 Responses to “HD Ratings: Roseanne Makes Robust Debut”

  1. That deal sounds convoluted. As an aside, did Roseanne go between TV2 and TV3 in its original broadcast? I remember it airing on 3 but there’s old ads on YouTube promoting it on TV2 in the early 90s.

  2. Given the massive writedown on the Disney contract by TVNZ there is a clear view as to value – and TVNZ didnt see the value in Roseanne that others might have???

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