HD Ratings: Shorty Streets Ahead Again

TV2’s Shortland Street bounced back on Thursday after Wednesday’s unusually low ratings but the network’s faltering fantasy drama Arrow proved vulnerable to TV3’s CSI (above).

The veteran crime procedural averaged 4.2% – 9.9% of the key demographics and easily beat Arrow (5.2% – 8.2%) among adults 25-54 and household shoppers with kids.

Arrow was tops with TV2’s target audience, adults 18-39, and tied with adults 18-49.

Yet it was delivered a much bigger lead-in from Motorway Patrol (9.0% – 15.7%) than CSI had from TV3’s disastrous Cadbury Dream Factory (1.7% – 4.0%).

Motorway Patrol even out-rated lead-in Police Ten-7, which averaged 8.1% – 15.8% on the back of Shortland Street’s 11.6% – 21.2%.

Against TV2’s top-rating crimebusters, TV One’s The Art of the Architect was lucky to launch with 3.2% – 5.8%, although its 5+ rating was much stronger: 8.3%.

The season finale of Doc Martin averaged 9.7% of all viewers, and was twice as popular as Arrow and CSI in this demo.

But it lost to both in the other major demos, averaging only 2.1% – 4.9%.

TV One’s ratings and shares were down on the previous week but TV2 and 3’s were largely up, with TV2 reaping the biggest gains.

Thursday’s peak-hour HD channel ratings and shares were:

• Adults 18-49: TV One, 4.6 rating/18.8 share; TV2, 7.4 rating/30.1 share; TV3, 4.3 rating/17.5 share
• Adults 18-39: TV One, 3.7 rating/16.7 share; TV2, 7.3 rating/33.0 share; TV3, 3.6 rating/16.3 share
• Adults 25-54: TV One, 5.7 rating/20.3 share; TV2, 7.7 rating/27.4 share; TV3, 5.4 rating/19.1 share
• HHS: TV One, 7.4 rating/20.8 share; TV2, 11./9 rating/33.4 share; TV3, 6.8 rating/19.1 share.