HD Ratings: Steak ‘n’ Cheese Doesn’t Cut the Mustard

The unmasking of Guy Williams as Sergeant Steak ‘n’ Cheese wasn’t enough to make The Masked Singer NZ sizzle in the ratings on Sunday.

It finished third in the core commercial demographics behind TVNZ 1 warhorses Hyundai Country Calendar and Sunday, and TVNZ 2’s MasterChef Australia.

It averaged 2.8% of 25-54 year-olds and 2.0% of 18-49s vs 7.5%/5.8% for HCC, 5.4%/3.4% for Sunday, and 3.3%/2.6% for MasterChef.

It was a strong Sunday for TVNZ 1, with the network winning from The Chase through to This Is Going to Hurt.

The latter averaged 1.5%/1.2% on the back of 3.4%/2.5% for George Clarke’s Amazing Spaces.

Three’s premiere of Like a Boss bombed, with just 1.0% of 25-54s and 0.7% of 18-49s, while TVNZ 2’s Peppermint scarcely hit the sweet spot either, with averages of 1.4%/1.0%.

Prime’s Commonwealth Games coverage lifted its Sunday night averages, peaking at 1.7% of 25-54s around 9.00 and averaging 1.6% for the hour.

Eden’s premiere of The Post averaged 0.0% of 25-54s vs 1.4% for Duke’s repeat of Great Escapes With Morgan Freeman and 0.5% for Top Gear America.

TVNZ 1 won the night with a 31 share of 25-54s and a 28.7 share of 18-49s vs 13.9/12.7 for Three and 10.8/11.2 for TVNZ 2.

On Saturday, Prime’s Commonwealth Games coverage dominated the free-to-air ratings post-9pm, with quarter-hour 25-54 averages ranging from 1.0% to 1.8%; earlier, this demo opted for TVNZ 1’s Tipping Point: Lucky Stars and the tail end of TVNZ 2’s Pixels.

Three’s Building the Kiwi Dream was competitive with the first half of Tipping Point but lead-out Crikey! It’s the Irwins trailed the competition.

The final of Britain’s Got Talent on Friday won the 25-54 and 18-49 demos for TVNZ 2 in the FTA stakes but Sky’s NRL coverage was more popular from 8.00-10.00 while Prime’s Games coverage dominated after 10.00.

Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.