HD Ratings: Super Fun Monday Sours
Don’t be surprised if TV2 pulls Scandal from its “super fun Monday” line-up after the second episode nosedived worse than the first.
While the network’s two-hour comedy block largely won 7.30-9.30, lead-out Scandal came a distant third after TV One’s Britcom re-runs and TV3’s movie, a repeat of Repo Men.
Clearly, Kiwis aren’t as “crazy in love” with Scandal as viewers in the US, where the power-play soap is a top-rating sensation.
Monday’s episode averaged only 1.4% – 2.9% of the major demographics — compared to 3.3% – 4.4% the previous week for its mid-season premiere — and was least watched by TV2’s target audience, adults 18-39.
Instead, they tuned into Mrs Brown’s Boys (4.0%) and Repo Men (6.8%).
It was a similar story in the 18-49, 25-54 and household shopper demos – despite TV2 dominating the first half of the night with Shortland Street (13.5% – 16.8%), the season five premiere of The Middle (9.5% – 12.4%), Hot in Cleveland (6.5% – 9.4%), Super Fun Night (7.2% – 10.6%) and Trophy Wife (6.0% – 11.2%).
Repo Men averaged 5.5% – 6.8% on the back of The Block: All Stars’ 5.8% – 8.7%.
Although season two of Scandal has only five more episodes to run, it’s hard to imagine TV2 sticking with it so early in the new season when after only two episodes it’s already rating as badly as it did on TV One.
TV One took another hit over the weekend with its new HD Aussie drama series failing to fire.
Saturday’s premiere of The Doctor Blake Mysteries averaged only 1.7% – 3.0% of the key demos and lead-out, a repeat of Sherlock, only 0.9% – 2.3% — and both faced unusually soft competition on TV2 and TV3.
Another Australian drama, the telemovie The Great Mint Swindle, fared slightly better for TV One on Sunday, averaging 3.1% – 5.4% and while low in most of the key demos, largely won its slot with HHS.
TV2 and TV3 fought it out at 7.00 with the network HD premieres of Tangled (5.3% – 8.4%) and We Bought a Zoo (4.9% – 7.2%).
The former won with adults 18-39 and HHS, the latter was tops with adults 18-49 and 25-54.
There was similar see-sawing with the 9pm-ish movies, with TV2’s Fright Night averaging 2.5% – 3.3% and TV3’s Talladega Nights: The Ballad of Ricky Bobby drawing 1.8% – 3.2% to dominate most of the demos.
TV2’s re-run of Miss Congeniality on Friday (5.5% – 6.5%) wiped the smile off the face of the competition but its Bachelor Australia (4.9% – 5.6%) was no match for The Block: All Stars (7.6% – 10.3%).