HD Ratings: Tender Trap Doesn’t Lure Viewers

TVNZ 1’s Kiwi true-life dramatisation The Tender Trap tanked on Monday night, when it averaged fewer viewers in the core commercial demographics than the competition on TVNZ 2 and Three.

It averaged only 1.3% of 25-54 year-olds and 0.9% of 18-49 year-olds.

By comparison, Three’s Kiwi thriller The Gulf averaged twice as many viewers in each of these key demos: 2.7% of 25-54s and 2.1% of 18-49s.

The gulf between the two was partly due to Three’s Married at First Sight Australia averaging 6.3% and 5.7% of these respective demos to crush the competition from 7.30-9.00.

The 8.00 return of TVNZ 1’s The Casketeers could muster only 3.3% of 25-54s and 2.4% of 18-49s on the back of Fair Go’s 4.7% and 3.7%.

TVNZ 2’s The Bachelor NZ averaged 2.3% of each demo and lead-out The Walkers, 2.4% of 25-54s and 2.2% of 18-49s.

And TVNZ 2’s The Walking Dead appears to be just that as it drags out its 10th season to average 0.7% of each key demo.

As a result, Three won the night with the biggest shares of both demos while TVNZ 1 surprisingly edged out Three in the 18-39 stakes and dominated household shoppers with kids.

Three also scored highly on Sunday, with MAFS and the movie Jason Bourne out-rating their rivals in the 25-54 and 18-49 contests.

However, TVNZ 2’s bid to patch up Sunday night by replacing The Amazing Race Australia with a 7.30 movie did improve its fortunes, with the network premiere of Life of the Party averaging 2.9% of 25-54s — double Race’s average the previous week.

Only TVNZ 1’s Hyundai Country Calendar was able to dent MAFS’ appeal at 7.00, when it scored a 25-54 average of 6.8% vs the latter’s 6.1% while the two shows split the 18-49 vote.

TVNZ 1’s National Treasures was steady, with 2.9% of 25-54s and managed to out-rate Bourne in two quarter-hour segments.

Viewership of Bourne slipped dramatically, from an opening 5.0% of 25-54s to a closing 1.5%, while Life of the Party rated higher with 18-39s.

Nonetheless, Three won the night in the 18-49 and 18-39 demos, TVNZ 1 was tops with 25-54s and pipped Three for the biggest share of HHS/k.

TVNZ 1’s Saturday line-up dominated the 25-54 and 18-49 demos while TVNZ 2’s ditching of sitcoms for movies again made it competitive with Three.

Three’s same-week re-run of Oprah Winfrey’s record-rating interview with Meghan and Harry bombed, scoring 25-54 and 18-49 averages of only 0.9%.

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4 Responses to “HD Ratings: Tender Trap Doesn’t Lure Viewers”

  1. Hi Philip, is A Current Affair moving to 9.30pm Thursdays from next month?

  2. It wouldn’t surprise me, Leo. It’s been a Sunday night disaster and TVNZ will overhaul its Thursday line-up post-Easter.

  3. I honestly don’t know why they thought that trite would work on this side of the Tasman. Everyone knows ACA is trash.

  4. Makes sense – 20/20’s old (first?) slot on TVNZ 2 when it first started in the 2000s. Suited to late-night fare than primetime.

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