HD Ratings: The Project Gets a Pass

Three’s The Project didn’t make as strong a ratings bow on Monday as predecessor Story did when it took over the 7.00 weeknight slot but it was competitive with TVNZ 1’s Seven Sharp and held its viewership in the core commercial demographics.

The rapid-fire, news-lite panel show averaged 3.6% of Three’s target audience, 25-54 year-olds, compared to Seven Sharp’s 3.7% and Shortland Street’s 7.4%.

In the 18-49 demo, the duelling newsmags averaged 2.8% and TVNZ 2’s soap, 6.2%.

And among 18-39 year-olds, The Project edged ahead of Seven Sharp (2.7% vs 2.2%) but still pulled half as many viewers as Shortland Street (5.9%).

But among household shoppers with kids, Seven Sharp was nearly twice as popular as its upstart rival: 4.1% vs 2.4%.

Reviews were mixed. The NZ Herald hailed it as a “quiet landmark … a current affairs show that contained the day’s events, delivered with energy and humour and, sometimes, emotion.”

But ex-MediaWorks news and current affairs chief Mark Jennings was scathing on his Newsroom site.

He thought it “bland“,  lamented the absence of Paul Henry, and said network bosses would have been “cringing at the technical errors on the show, especially given the smooth and almost flawless debut of the new morning show AM a week ago”.

For my money, the most accurate assessment came from Stuff’s Jane Bowron, who said “it has to quickly show it’s more than a cheap Aussie import propped up by 7 Days front row props”.

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4 Responses to “HD Ratings: The Project Gets a Pass”

  1. I’d give Project a fail. Should be on late nite. I watched it until they showed the live audience and then gave up.

  2. We enjoyed it. A good mix of stories, the cast and guest Rove were engaging and mis-step with a replayed track humorously became a running gag thanks to host Jesse Mulligan. If they can keep it up, I can see it catching on.

  3. Too early to say – but I wonder if the three regular hosts will be enough to hold it together. Isn’t it strange how people forgive TV3 some fairly large technical foul-ups? If it had been TVNZ, critics would have written it off.

  4. Jesse Mulligan is a technical nitpicker, on Natradio he’s always having a go at guests for not using their microphone correctly lol

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