HD Ratings: Thor’s Might Unbeatable


TVNZ 2’s network movie premiere of Thor: Ragnarok on Sunday hammered the competition, including TVNZ 1’s “world premiere” of The War of the Worlds.

The BBC miniseries averaged 2.7% of 25-54 year-olds and 1.5% of 18-49s vs 4.7% and 3.7% respectively for Thor.

The latter had a 90-minute head start on Worlds, so was peaking in its viewership by the time the HG Wells adaptation began.

Moreover, it pulled viewers away from TVNZ 1’s top-rating staples of Hyundai Country Calendar and Sunday, which rated below average (although HCC still won its slot with 25-54s).

TVNZ 1 also was dealt a blow the previous night, when it had to replace live Rugby World Cup coverage with a highlights package.

The former would have won its slot but the latter rated poorly, and hindered the network’s promotion of its Sunday night blockbuster.

Thor also crushed Three’s Married at First Sight NZ, which suffered a double-whammy when it lost to HCC and Sunday as well.

Three’s movie, Dirty Dancing, out-rated Worlds in the 18-49 and 18-39 demographics while Thor lead-out Godzilla also monstered the competition (except when the opening hour lost to the closing hour of Worlds in the 25-54 demo).

Despite the movies’ dominance, TVNZ 1 won the night with 25-54s but TVNZ 2 carried the other core commercial demos.

TVNZ 2 was the front-runner in all the key demos on Saturday, when its movies Cool Runnings and The Legend of Hercules ruled.

However, Three reclaimed its light ent crown on Friday, when the season premiere of The Graham Norton Show and the season finale of 7 Days largely won their slots, with prime demo averages of 3.6% – 5.5% for Norton and 3.8% – 4.8% for the Kiwi comedy.

They helped Three to win the night in all the key demos except household shoppers with kids, which TVNZ 1 narrowly won with the pulling power of 1 News at 6pm, Seven Sharp and MasterChef Australia.

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2 Responses to “HD Ratings: Thor’s Might Unbeatable”

  1. Not sure if would be a ratings winner, but Mrs Rosco really enjoyed Ghosts (and I did too, actually!).

  2. WOW, what a big day for Disney+ news with over a 3 hour video of launch day movies and shows. Quite a few of them I haven’t heard of before but anyhow I’m assuming we will get most of them in New Zealand although according to the NZ Herald we will likely miss out on some Marvel movies but will have 30 seasons of The Simpsons but, oh well, still feeling excited for November 19th :)

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