HD Ratings: Thrones Unseats Prime Rivals

Prime’s free-to-air faith in Game of Thrones paid off on Monday when the series final out-rated every other 9.30 show — except one — in key demographics.

It averaged 2.0% of Prime’s target audience, 25-54 year-olds (compared to 0.2% for lead-in FBI), 1.5% of 18-49s and 1.3% of 18-39s.

The last episode was the highest-rating of the season and was second only to Three’s Special Victims Unit in all the core commercial demos except household shoppers with kids.

GoT’s popularity couldn’t have been more opportune for the perennially struggling Prime, which TVNZ’s Duke recently usurped as the fourth most-watched FTA channel.

While SVU drew twice as many 25-54 viewers, it easily out-rated TVNZ 2’s Killing Eve (1.7%), TVNZ 1’s Q + A (1.3%) and every other FTA 9.30 show.

But the night’s most-watched show in the key demos remained TVNZ 2’s Shortland Street and its lead-out, My Kitchen Rules, which thumped Three’s Dancing With the Stars except among 18-39s.

MKR set up Mom to largely win its slot against the first half of Three’s The Rookie, but the latter more than doubled the key demo viewership of TVNZ 1’s Criminal Minds.

Three narrowly won the night in the 18-49 and 18-39 stakes, and TVNZ 2 with 25-54s and HHS/k.

Monday’s MKRDWTS contest was the reverse of Sunday night’s, when DWTS dominated every key demo except HHS/k.

It delivered Three’s repeat of The Wolverine enough viewers to largely beat TVNZ 2’s Pacific Rim and TVNZ 1’s Les Miserables.

Les Mis averaged 3.8% of 25-54s, which was higher than the previous week’s rating, whereas Prime’s time-slot rival Anthems sunk to a season low in the same demo (0.8%).

Three won the night in all the core demos except HHS/k, which TVNZ 2 topped.

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