HD Ratings: Try-hards and Die Hard Win Sunday for TV3

TV3 won Sunday night’s ratings race with the combined pulling power of The X Factor NZ and Die Hard 4.0.

X Factor averaged 12.5% – 16.0% of the major demographics over its two hours and Die Hard 4.0, 8.5% – 9.2%.

TV2’s HD movie alternative, Arthur, was competitive, with 7.7% – 10.1%.

Indeed, it was more popular in the 18-39 and household shopper demos and only narrowly lost the 18-49 contest to Die Hard.

At 8.00, opposite X Factor, The Food Truck averaged 6.0% – 8.9% but was dwarfed by Mike & Molly’s 8.0% – 14.2%.

The night’s only other HD drawcard, Packed to the Rafters, averaged 4.6% – 6.8%.

Country Calendar rebounded from the previous Saturday’s lows with 6.4% – 11.1% to largely win its slot, while lead-out Coasters averaged 4.7% – 8.4%, to finish up on its premiere.

HD stablemate Dishing Up Australia With Al Brown also improved, to 4.7% – 7.4%.

TV3’s CSI combo fared better against Sky/Prime’s live/delayed rugby coverage than the previous week. CSI averaged 3.3% – 9.7% and CSI: NY, 4.0% – 9.4%.

Sky’s live HD rugby averaged 8.7% – 12.6% and Prime’s delayed SD coverage, 7.4% – 8.9%.

Friday was another strong night for TV2’s The Voice Australia (11.4% – 15.7%) and TV3’s The Graham Norton Show (8.1% – 11.3%) while the surging appeal of Modern Family on Tuesday could be helping Friday’s re-run to rate higher, too (4.4% – 6.0%, ahead of The New Normal’s 4.5% – 4.6%).

Thursday’s seesaw contest continued between Once Upon a Time (5.9% – 9.9%) and Bones (5.2% – 8.4%) while Chelsea NZ’s Hottest Home Baker is rising in popularity, with 5.4% – 9.6%.